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We are sure that you have heard about the importance of SEO and why it matters for your eCommerce store. It is a cornerstone of successful online stores and something that you must invest in to boost your traffic, give customers an engaging shopping experience and ultimately get those sales.
But how do you boost SEO and in what areas could your eCommerce store be improved? As an eCommerce SEO agency, we use our knowledge below to give you five simple strategies that will allow you to improve your store SEO and take your eCommerce business to the next level.
Keywords are one of the prime ways to boost SEO for your eCommerce store and you must do extensive research to find the right ones. You can use tools like Google Keyword Planner to find keywords relating to your products and business and see how difficult they are to rank for. Keywords are what someone will search for on Google to find your products and services. Therefore, if you can optimize your eCommerce store for relative keywords, you have a much better chance of ranking higher on Google when people search for those terms! Higher ranking = more traffic and sales!
I hate visiting an online store and spending half the time simply trying to locate products because the site has no structure or organization.
This is a basic SEO strategy but it’s surprising how many eCommerce sites don’t follow these basic rules. If you have multiple products, they should be organized into categories in a logical way that customers can easily understand.
The simplest way to do this is to use product categories to segment your products logically. Look at the products you sell and make sure they are listed as simply and logically as possible. This makes it easier for crawlers to access and index the pages, but it also gives your customers a much better shopping experience.
An online store must be kept up to date with fresh information but it must also have sound technical SEO. We advise auditing your eCommerce store periodically to look for common technical errors like:
These all hurt SEO and can make it difficult for Google to index your pages properly but issues like slow loading speeds and broken links are also highly frustrating for visitors and these are ways that you could lose potential sales.
How many times have you opened a product page on an online store only to find virtually no descriptive text or information about what you want to buy?
This is incredibly frustrating and it can leave customers feeling unsure about your company and product.
To boost your SEO and improve user engagement, your product pages should be fleshed out with additional content. This could be in-depth product descriptions, how-to guides, or buying tips. This firstly gives users more insight, but you can also optimize this content with keywords.
All of the above might sound a little intimidating and overwhelming – we get that but don’t worry. There is a range of amazing SEO tools available – many of which are free, that can help with these SEO strategies and make sure you are heading in the right direction.
A great example is Google Analytics which is a free tool that provides you with heaps of useful metrics and data relating to your online store. You can see things like traffic on different pages and demographic information about website visitors which can then be put to good use to improve your SEO further.
Don’t get left behind and fall short compared to your competition with poor SEO. Most of these five strategies are simple to implement and you should see a fantastic improvement in your SEO which will ultimately lead to more traffic and sales.
So, you have an amazing business website that attracts the occasional visitor and has generated some leads. Fantastic! But is that all you want it to do? Would you not prefer that your business website generates hundreds of leads, has consistently high traffic, and generates a sustainable amount of new customers?
Something as simple as an SEO audit can do this and show the areas in that your website is falling short. SEO auditing services are incredibly useful as they outline technical errors, show potential avenues for new business, and help you get the most out of your web content.
We look at the specifics below and discuss 7 reasons why your website can benefit from an SEO audit.
Building an internal and external link catalog is a vital part of SEO and any broken links will damage rankings but also frustrate your visitors.
You can use an SEO audit to find any broken internal links on your site. This could be something simple like a miss-typed URL, or missing page files.
It’s also useful to show broken external links to third-party websites. You have no control over external links and a business could simply remove a page you link to or change its URL for example. An audit allows you to keep on top of this and make sure all your links are accessible.
If you are executing SEO and marketing strategies for your business website you need a way to review them. Without proper reviewing and assessment, how do you know if the strategies are successful and if you are making a positive return on your investment?
SEO audits are fantastic reviewing tools as they give you cold hard data and show exactly what’s going on with your website and its performance. You can then use the information to make adjustments and improvements.
If your business website has basic SEO you will probably use keywords in your content. However, without using analytical tools how do you know if any of those keywords are effective and bringing in traffic?
Using SEO auditing services is a great way to check the quality and usefulness of your keywords. You can then make adjustments and do more research if you aren’t ranking highly for your current keywords.
SEO is an ever-evolving practice and we simply don’t know when Google will randomly decide to make huge changes that impact SEO strategies.
Regular SEO audits can therefore make sure that you are keeping up with current SEO trends and have optimized content relating to what Google currently wants! If you simply create your website, introduce an SEO strategy, and forget about it, in a year it could be redundant!
When an audit is done you will be able to see the performance of individual pages and their SEO rankings. Perhaps the audit shows that one page is doing fantastically and gets far more traffic and low bounce rates than others.
In this instance, you could try and emulate the on-page SEO, style, and content of that page to boost the effectiveness of the rest of your website. Look at what you have done right and copy your success!
Aside from improving SEO you also want your customers to have a simple and enjoyable experience when using your business website.
Some of the things mentioned above like slow loading speeds and broken links are simple ways to improve user experience.
An audit can also uncover other potential usability issues like mobile responsiveness and accessibility issues. Anything you can do to keep users on your website is a bonus and an audit will help outline these things.
With a simple SEO audit you can drastically improve the quality and optimization of your website. The detailed insight you gain will allow you to move forward, eliminate any website errors, and start to streamline your web content to get more traffic and business. You can also review any existing strategies and make sure your site is always improving.
Have you ever wondered why your business website doesn’t get many views or you rarely get any customers from it? Does it ever seem like your website is just there… but not accomplishing anything? If so, this could be due to a lack of SEO.
Search Engine Optimization is infinitely important for business websites as it improves your visibility and means people will have a greater chance of finding your products or services on Google. If this is something you feel you need, a brilliant starting point is to enlist the help of an SEO consultant.
There are many professionals who specialize in SEO and can help drastically improve the usefulness of your website. But with the sheer volume of choice available, how do you know which one to go with? It can be a daunting task taking the first step so we have provided some useful tips and considerations below.
You now see why SEO is important and how an SEO consultant can help but this doesn’t help you choose a business! Below, there are five simple considerations that should make your decision easier!
The first obvious thing to look for is the services the consulting business provides. SEO is a relatively broad industry and there are many aspects to it. Just because a company specialized in SEO, it doesn’t mean that they do everything you require.
The consultant will most likely have a website so look at this and see what services they offer. Basic things that you should look for include SEO audits (these are essential for assessing your current SEO and weaknesses), keyword research assistance, and on-page SEO optimization.
If an SEO consultant doesn’t offer these simple services then they may not be worthwhile.
Anybody can make a fantastic website and write a bunch of spiel to make themselves sound amazing! That doesn’t automatically make what they are saying true. You need to take any written content with a pinch of salt and remember that it is marketing material – it’s meant to pull you in.
The best way to be sure of the quality of an SEO consultant is to read real testimonials and if possible, speak to companies that have used their SEO services. What did they think? Did the SEO consultant make a difference? There is nothing better than hearing first-hand if an SEO business can walk the walk!
You can be a little sneaky and research the SEO of the consultant’s clients too. Visit client’s websites and see what you can find – run their pages through free SEO auditing tools and check site loading times too. Do a few Google searches too to see how the client’s sites are ranking for different keywords.
This isn’t a 100% fool proof method as you don’t know what keywords they are using, but still you can get a general idea of the SEO practices used to see if the consultant is any good.
Do the same for the SEO consultant’s own website – if they are any good then their website should have fantastic SEO right? See if they practice what they preach and you can gain a great deal of insight simply by looking at how the consultant has approached their own SEO.
Although an SEO consultant can work remotely and implement SEO for companies around the world, many will cover a specific region. It is preferable to choose an SEO consultant from your local area, or who covers the region your business is located in.
This is because they will have local knowledge and should hopefully be able to appeal to your local customers more effectively than an outsider.
If you have a company website but it isn’t bringing in much traffic or custom, perhaps the services of an SEO consultant could be just what you need? Merely owning a website isn’t enough in today’s digital world – you need an effective SEO strategy too so you can get visible on Google and attract the right customers.
WordPress is a fantastic web development and CMS platform, and it is used by millions of businesses. But that doesn’t make it perfect and there is a plethora of documented errors that WordPress users and websites commonly have.
If your business has a WordPress site or you are planning to move to this platform it’s essential that you familiarize yourself with these common errors. There is nothing worse than working on your site or viewing its page, only to have an error appear and not knowing what to do!
It is incredibly stressful and can also be detrimental to your business if you don’t know how to solve the issue. To help, using our WordPress SEO expert skills we have listed eight common errors below that you may come across, and how to fix them!
Syntax errors are typically a result of mis-typed code or incorrect code segments in your web pages or plugins. This can affect the PHP parsing and cause loading issues. The error message usually displays the specific line of code that is causing the error so this is usually a simple fix – just find the culprit code and correct it!
Your WordPress site may use a database to store information like customer data or product info. There may be an instance where you get database connectivity issues. The most common cause for this error is that whoever is trying to access the database is entering their login credentials incorrectly.
You may also experience issues with the WordPress admin login screen, and this can happen for a few reasons. Firstly, you may simply be entering your login details wrong, in which case, stop being a noob and get them right! Secondly, it could point towards a security breach in which case you would need to reset your login details and then contact the WP customer support immediately.
Oh no, you are forbidden to access this page – stop what you are doing immediately! Ok, maybe this isn’t that dramatic but the Forbidden Access error is quite common and it usually means your permissions need adjusting, or there is some issue with your security settings.
This is a pretty famous WP error and the result is that your web browser displays nothing – just an empty screen of whiteness. The most common cause is a faulty plugin installed on your WordPress site so the first port of call is to disable all plugins and see if this fixes the error. If not, disabling your theme and using the WordPress Debug Mode can also help.
You have probably seen the incredibly common 404 Error before and it’s not something native to WordPress sites. This error essentially means that the server cannot find the page you are looking for. This is a common problem and is usually due to an incorrect URL or broken link.
This is another common error and you have probably seen it sometime during your internet browsing. If a website displays a “connection timed out” message it means the server is struggling to process your request. The most common WordPress issue for this is hosting power and it may mean that you need to upgrade your hosting plan to a more powerful server.
There are more errors than listed here but this is a great starting point. If you are delving into the world of WordPress we advise brushing up on basic errors like these and spending time learning about how the platform works and what it can do. The more knowledge you have the more effective you can make your business website.
Shopify is a fantastic eCommerce platform that allows you to create a superb and stylish online store with minimum technical knowledge. It is largely a WYSIWYG tool which means you don’t need coding knowledge. Combine this with the variety of templates and store customization and it’s easy to see why it’s so popular.
One brilliant feature of Shopify that is gaining traction is the ability to create native shops on popular social media platforms like Facebook and Instagram. By doing this you can expand the functionality of your social media profiles but also reach new customers and we explain how you can do this below.
The best way to integrate your Shopify store with Facebook and Instagram is to use their native stores. Both platforms have developed these stores as a way for businesses to directly sell their products or services without customers leaving the social media site or app.
It’s incredibly clever but effective too – just think of how many people use social media daily. For example, with Facebook, you can add a “shop” section to your profile, and this will link directly with your Shopify store.
It is relatively easy to set up and any time you update your Shopify store, the changes will automatically sync and update on your Facebook store.
Instagram has a similar feature in the Instagram Shopping App, and this essentially allows you to integrate your Shopify store and products into your Instagram feed from product displays through to the final checkout process.
Shopify has many useful features for synchronization too so that it doesn’t become too messy and disorganized to try and maintain three different stores. As mentioned, product information is updated automatically on your social media stores when you make changes on your master Shopify store.
Also, inventory management can be synched across the platforms so you can always keep track of your stock regardless of where your products are being sold.
To add and manage these social media stores you must use the channels feature Shopify has. You will have a separate sales channel for Facebook and Instagram and you can make independent changes for each. Additionally, there is a host of monitoring and analytical tools so you can check the performance of your social media stores.
While native stores are fantastic, don’t dismiss the importance of simple shop promotion too. A basic way to promote your Shopify store and to get more traffic is to include links to it and your array of products via your Facebook and Instagram posts.
The key here and where many people fall short is to make the posts interesting and not simply centred on promotion. If you just post a product image and a link to the relevant Shopify page this probably won’t be very effective.
Instead, tell a story, make a joke, or use current affairs to produce posts that are interesting and useful to the customers, but also have a promotional element. If promotion is only an aspect of your posts but you give actual value to your customers then this should help get more traffic to your Shopify store
If your on-site SEO is up to scratch your Shopify eCommerce store should be ranked highly on Google and you should get plenty of views and sales. But isn’t it wise to have a backup plan and to market your products or services on as many platforms as possible? The native store options for Facebook and Instagram allow you to do this and are a must-have feature for Shopify store owners.
So, your business is doing amazing, and it is growing at an incredible rate – this is every business owners dream but it can be a challenge to make growth sustainable and transform different business aspects to an enterprise level. One process that must be adjusted is your SEO strategy and practices.
When you start trading at an enterprise level you must think bigger and adjust your strategies. The SEO practices that worked at a small business level might not necessarily work when you want to expand and reach thousands of customers in multiple locations.
If you are struggling to scale accordingly and feel like your SEO isn’t keeping up with the growth of your business, perhaps using enterprise SEO services could be a great option? In the meantime, we have listed some simple considerations and tips below that can help you scale your SEO strategy for larger businesses.
If you are moving to an enterprise-level operation then you most likely have sound SEO strategies in place that help you rank for specialized keywords that don’t have much competition. This is perfect on a smaller scale, but oftentimes these keywords simply don’t draw in the traffic and sales that you need to sustain a growing enterprise.
With that in mind, it’s time to look for high-ranking keywords that have a greater search volume. These will be harder to rank for due to the increased competition, but if you want to continue expanding then you must dominate them to bring in the traffic.
Until now, your SEO strategies probably revolved around your local area or a specific demographic. This targeted marketing is perfect for small businesses that have a regionalized customer base, but it often needs expanding to meet enterprise-level demands.
You most likely have these local areas locked down so it’s time to create new campaigns that target global markets or the areas that your business is expanding into. Don’t do away with the localized keywords and SEO but expand on it and make sure you are now covering more markets and regions.
In a similar manner, if you are moving to enterprise-level operation you will have probably expanded your team and maybe even opened new stores and sales locations. Each of these new locations needs supporting SEO to help bring in custom and ensure they are successful in the same manner as your original business location.
This may mean having several local SEO campaigns together with an overarching global campaign that brings everything together and ensures consistent branding and marketing.
When you take the plunge and push your business forward to an enterprise level you may simply find that doing the SEO yourself simply isn’t sustainable. At this point, to keep things effective and to make sure your SEO keeps up with your growth, it could be time to enlist the use of enterprise SEO services, hire a dedicated SEO specialist, or even create a dedicated SEO and online marketing team.
Turning your business into an enterprise-level operation is no small feat but SEO is a vital aspect and as you can see from the above there are several different ways you can grow your strategies and appeal to a wider audience that is on par with your business enterprise vision.
SEO is a fantastic thing and it’s incredibly important for businesses, but do you ever feel that you don’t really understand what it does or if it’s effective? This is a common feeling and it’s usually because businesses do not actively monitor their SEO performance and look at what results they get.
To make your SEO effective and drive traffic to your website, you need to set goals and measure the success of your optimization and strategies. We take a look at some of the best parameters to measure and how these will help show if your SEO is working.
The end goal of SEO is to get more sales and profit for your business right? Because of this, conversion rates are the most important SEO performance metric.
A conversion is when a visitor makes an action like clicking on your website from a search engine and then actually does something. Their action results in a net positive for your business.
This could be buying a product, requesting details on a service, sending an email, or signing up for your newsletter for example. The first thing you should do is define your conversion goals and then monitor the rates to see if your SEO is working.
A bounce rate is the percentage of people that immediately click off your website after visiting just one page. In most instances, this is not a good thing as it means the visitor is uninterested or didn’t find what they wanted.
You want low bounce rates for your pages where visitors are staying for much longer and are viewing multiple pages. The more they see, the more they learn, and the more likely they are to use your business. You can look at pages with high bounce rates and try to improve the SEO.
While someone simply seeing your website on Google and other search engines is a plus, the real benefit is when they actually click on your link and visit your page.
This is known as the click-through rate and it shows how many people take action and visit your site. A higher click-through rate ultimately leads to more website traffic and conversions which is the end goal for your SEO strategies.
If some pages or PPC adverts have higher click-through rates than others you can look at what makes them successful and try to duplicate it.
Search Engine RankingsWhile organic traffic is incredibly important and the overall factor you want to measure, looking at search engine rankings for different keywords is vital too for your SEO performance.
In most instances, people will not go past the second page of search results when looking for products and information on Google. We are becoming a lazy society and we want results quickly so websites that appear on the first page of search results have a much higher chance of being clicked on.
Therefore, if you know the rankings for different keywords you can see where you need to improve on-page SEO to get your website greater visibility.
By setting goals for your SEO campaigns and regularly monitoring the performance using things like bounce rates and organic traffic you can keep your website on track and make sure the money invested in SEO is worthwhile.
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