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If you sell your products online via a WooCommerce online store then you must do everything you can to optimize your listings and make sure they are presented to Google in the best way possible.
A simple way to do this is by using product schema markup which as you will learn below helps identify important product attributes like cost, description, images, and condition so that Google doesn’t get confused.
Schema markup is an integral part of an SEO WooCommerce implementation so read on to find out what it is, the benefits, and how you can add it to your product listings.
So, some big companies have given you some extra work to do concerning your product listings – why should you care? Adding schema markup for products has many benefits including:
– They give useful information to customers
– Schema helps Google identify important values correctly
– They help improve product visibility on different Google features
– Schema can be used to create “rich snippets”
– They can improve visibility in search engine results
Schema can help produce rich snippets for your products which are the pop-ups or boxes that you see that show more information than just the META description and product link. You know – the boxes you see on Google that show things like star ratings, images, and prices.
These are eye-catching and can greatly improve your visibility and conversion rates on Google SERPs. Schema is also vital to aid Google in indexing and ranking your product listings. Although Google is incredibly advanced, it still needs help!
Schema spells things out plain and simple for Google and gives it your product information in an easy-to-understand format which should ultimately benefit your listings and search engine visibility.
The great thing about WooCommerce is that product schema markup is automatically added when you add product pages to your online store.
However, you cannot edit or optimize that schema which means that you could be missing out and important product info may not be present.
Luckily, there are a number of SEO plugins like SEOPress that have advanced schema markup functionality and give you full control over your additional product data. SEOPress, for example, allows you to enter product attributes like currency, condition, availability, thumbnails, and global identifiers.
It is a great idea to research the different options available and install a plugin so that you can enhance the automatic product schema markup that WooCommerce has already generated. Depending on the plugin you can also automate the process so that schema is added each time you add a new product.
Product schema markup is incredibly beneficial and it helps Google index your listings in a logical way and get correct product info like prices, descriptions, and related images.
If you have a WooCommerce store then the platform does this automatically but we recommend using a third-party plugin to optimize the markup and take full control of it.
As a Magento eCommerce store owner you most likely have an SEO strategy in place and have optimized your web content for important keywords relating to your business and products. If so – fantastic! If not, then you need to do that first before reading this article!
It’s one thing to have an SEO campaign, but you must be active in your monitoring and tracking to make it truly effective. If you optimize your Magento store and then never touch your SEO again, it will ultimately prove futile as trends and SEO practices change.
This is why it is important to track and measure the success of your SEO campaigns to continually improve your Magento online store.
Magento store owners have access to a myriad of tools and Magento SEO consulting can explain these in detail and help you set them up. A fantastic starting point, however, is Google Analytics.
This is the go-to analytical tool for most businesses – it’s free to use, links directly with other Google products like Google Keyword Planner, and most importantly is linked to the most powerful search engine in the world.
Magento users can add code snippets and tracking codes into their dashboard and website to allow the use of Google Analytics. This gives you access to a wealth of analytical data and real-time statistics that you can then use to measure the success of your SEO and compare this with your goals.
The first step is to register an account with Google Analytics and set up your business on it. This is relatively easy and you have to enter basic company info like your currency, timezone, and business size. With your Google Analytics profile created you can then create a Universal Analytics Tracking Code and insert it into your Magento store.
Google Analytics has an incredible amount of data including:
– Customer demographics (age, location, etc)
– Individual web page statistics
– Channel statistics (where people access your site from like social media and ads)
– Loading speeds
– Website traffic metrics
All of this data allows you to see exactly how your Magento store is performing and what improvements must be made to your SEO campaigns.
SEO is a continual process and the strategies you use will have to evolve to keep up with the latest trends and updates from Google regardless of what type of platform you use. The first step for continual improvement is to set goals and have a direction for your SEO.
With this set in stone, you can utilize tools like Google Analytics to monitor the performance of your Magento store’s SEO and make changes where needed.
So, you are considering investing in SEO implementation as you feel your business website is lacking and not really doing anything. The main consideration before you can jump into this, however, is obviously the cost.
We understand that businesses don’t have unlimited funds and any new project or investment must have a clear cost so you can determine its effectiveness and see if it is worthwhile.
To help make your decision easier we provide some important SEO costing information below including expected rates and how an SEO agency Essex compares to other regions of the UK.
Before we jump into the pricing it’s important to understand why you should even bother with SEO. You’ve probably heard the term and know that it’s meant to be amazing for your business, but what does SEO actually do? We have listed some of the key benefits below:
A professional SEO agency can transform your website and online content so that Google loves it. With optimized pages and detailed keyword research your website should rank higher on Google search engine results which means more customers and traffic.
Aside from the traffic increase, SEO implementation aims to go one step further and provide tangible results. These come in the form of reduced bounce rates and improved conversions. A high bounce rate means that people are visiting one page on your site and leaving – SEO keeps people on your site longer which is always beneficial.
Improved conversions mean that customers are doing something on your website – not just browsing. Conversions could be signing up to your newsletter, buying a product, or making an enquiry, for example.
SEO pricing is typically split into three categories – hourly rates, monthly retainers, and one-off project fees. We have listed average UK price for each type below:
A monthly retainer or hourly rate is probably the best option as single-project costing can be poorly defined and you may not get great value for money as the company will want to get your SEO done as quickly as possible and move on to the next customer.
Hourly rates typically relate to freelance SEO consultants and the rate will vary depending on their services and experience.
SEO agencies usually work on a monthly retainer and the monthly cost depends on the work involved and how much time they need to spend on your SEO.
Other factors that can affect cost include your industry, and the scope of SEO you require. Regional SEO for example is typically more expensive than a localized SEO strategy as it requires more work and specialist SEO techniques to get better results.
There is of course some regional variance in SEO prices depending on the region your business is based but this is true for many services.
The costing, however, is not too different but you can expect to pay a little more per month or hour for your Essex-based company. This is mainly due to the increased cost of living in the South of England and the proximity to London.
Overall though that increased cost is offset in many ways including higher wages, a large potential customer base, and more business opportunities.
The reality is that SEO costing is usually relative. For example, SEO services in Essex might cost more than in the East Midlands, but because of the differences in the cost of living and business profitability per region, there isn’t any overall difference.
Don’t be put off by the cost of SEO in Essex – this is a long term investment and it is proven to have results and make a huge difference to your website and business.
Although SEO in Essex and the South of the UK tends to be more expensive too, remember that this is offset comparatively by higher wages, more opportunities, and better business infrastructure.
As your SaaS company works predominantly online and sells its software digitally, you must utilize appropriate digital marketing techniques to boost your online presence and brand reputation.
High visibility and a superb reputation will help you stand out from the competition and give customers a reason to choose your software over other options. A simple and effective way to do this is to use a SaaS SEO agency and invest in proper SEO implementation for your website.
We discuss the benefits of SaaS SEO below and how it can help give your company a sparkling reputation and get your software noticed.
Consider this – which company would you have a better opinion of? Company A, has a fantastic and responsive website that is easy to understand, has fast loading times, and presents the software information in a simple manner.
Or Company B who has an outdated website with slow-loading graphics, and difficult navigation? The answer is obviously A! SEO is primarily used for improving website traffic but it also helps improve usability and this can do wonders for your brand reputation.
If customers have an enjoyable experience when using your website and buying your software then they are likely to have a positive opinion about your company and recommend you to others.
Google looks kindly on active social media accounts and positive engagements on social media posts. Part of SaaS SEO would be to look at your social media profiles and give advice on how to manage them and get more benefit from them.
This involves regular posting schedules, using keywords in your posts, and creating high-quality backlinks to your website and software products. It also means remaining active and responding to customer engagements.
All of this helps SEO and drive traffic to your site, but it also boosts brand reputation as customers will see that you are active and care about them as you reply to their comments and engage with them on social media.
SERP = Search Engine Results Page. It’s a fancy term for the results you see when you type something in on Google or other search engines (Essentially just Google as no other search engines are important, except perhaps Bing!).
High-quality SEO implementation and keyword research should help get your website ranked higher on SERPs. You would first research a list of keywords and phrases that people might use to find your software.
Your web content is then optimized for these keywords and Google looks favorably on this and will hopefully list your business higher for those terms. The proven logic behind this is that people tend to only click on links from the first couple of pages of search results. Therefore, the higher you rank, the more exposure and presence you gain.
A great thing about SEO is that you can be specific with keywords and either target a broad audience and try to reach as many people as possible, or target your ideal customers to get better-value traffic.
Using localized keywords or keywords you think your ideal customers would search for should help you yield better results. If people who actually want or need your software are more likely to see your adverts and website then your online presence should improve as a result.
Online visibility is vital for SaaS companies as your prime sales medium is digital. Without a strong online presence or a fantastic brand reputation, customers will simply go to your competitors and choose alternative software.
As you can see from the above, SEO helps greatly with this and can benefit your company in numerous ways. The basic increase in traffic is excellent, but social media engagement, ranking highly on Google, and improved customer targeting are also essential by-products of SEO implementation.
There is a high percentage chance that you have heard of the term SEO and know of it’s importance. Search Engine Optimization is an incredibly important technique used to boost the visibility of websites on Google and other search engines.
Companies hire SEO consultants and use SEO agencies to make their website stand out from the competition and ensure their websites are bursting with traffic and customers. If you want a career change, or you want to improve your own business, learning SEO could be a fantastic option and there are many SEO courses London available.
If this sounds interesting, we have listed 10 reasons below why you should pick up this new skill and start your SEO training today.
There is a simple fact that SEO is a huge business and it’s not going to go away unless Google randomly decides to transform how people find things on their search engine! If you want to get in on an industry that is here to stay then there are few other options as certain as SEO.
Building on the above point, due to the necessity of SEO and its popularity, there are plenty of jobs available in the industry. If you can prove that you have the skills, knowledge, and experience then there is no reason why you shouldn’t be able to land a brilliant SEO-oriented job!
If you are looking for a new career path but don’t want to try freelancing, you could join an SEO agency. These are companies that specialize in SEO and provide SEO services to other companies. Your knowledge and skills will be vital here and if you find the right team you can be incredibly successful.
Perhaps you do want to be your own boss and want working freedom? As SEO is largely online and face to face interaction isn’t necessary, you can do this and work from anywhere you want! If you have always fancied the life of a digital nomad, then SEO offers the perfect opportunity.
SEO is not just a potential career path but learning it also gives you the chance to improve your business. If you own or run a business, what better way to push things forward than to learn SEO? If you have first-hand knowledge of SEO techniques, then you can improve your business website easily.
With your new-found SEO knowledge you can expand and grow your business like you always wanted too. You can boost marketing strategies, get more traffic in, and ultimately get more sales and profit. Learning SEO could be the start of a new stage in your business career.
If you have a business you can feel like you are fighting a losing battle and that you are always one step behind. This is because the world is continually changing, and online business is always evolving. SEO courses London help you keep on track and stick with the latest digital marketing trends which ultimately helps future proof your business.
It can be difficult to expand your business and find new markets to tap into without spending thousands on expensive market research. SEO is an alternative to this and by learning it you can find potential areas of new business. For example, keyword research and demographic data allows you to market to local customers or previous regions you thought were inaccessible.
Perhaps you have tried many different marketing strategies, but they all seem to fall short? Learning SEO will undoubtedly help your marketing and give you more control. You can make targeted marketing campaigns, tap into local markets, and use keywords to find gaps where there is little competition.
Forget about increased traffic, working freedom, and improved marketing, SEO is just cool! Who wouldn’t want to learn how Google works and be able to push websites to the top of SERPs when people search for specific terms? Who needs to be a footballer, doctor, or scientist when you can be an SEO expert!
SEO is vital for B2B marketing as it boosts the visibility of your website and hopefully attracts more businesses who need your products or services. Within the broad umbrella of SEO, however, there are many nuances that are often unexplored but can be incredibly beneficial.
One such area is the use of long-tail keywords and we look at how they can help B2B companies tap into niche markets below.
Long-tail keywords can be incredibly potent for B2B but you must be aware that they have a much lower search volume compared to short-tail keywords. This means that less businesses will search for that phrase.
To offset that, they have the following benefits:
– They often result in more qualified leads.
– They can lead to higher conversion rates.
– They are easier to rank for.
If a business is taking the time to type a long-tail keyword then you know that they have put more thought into the process and are serious about their query. This results in a higher conversion rate percentage – in fact, long-tail keywords typically have an average conversion rate of 36% which is much higher than short-term keywords.
Most businesses try to rank for short-term keywords because they appeal to a wider audience, which means Long-tail keywords are often easier to rank for. You can put in less effort, therefore, and still get decent results due to the higher conversion rates.
For B2B, you can use long-tail keywords to tap into those customers who really need your products or services and perhaps capitalize on SEO strategies that your competitors are not utilizing. Market research also shows that many B2B buyers today are turning to long-tail keywords and becoming more specific when they search.
To successfully implement long-tail keywords you need a keen understanding of your business and its niche. This includes things like your target demographic, regional variations, and localized selling. Do you sell to businesses in a specific part of the UK? Maybe you sell to a specific industry or sector within an industry?
First, know your product and/or service and find the niches that could be used to create long-tail keywords. For example, if your B2B company sells predominantly to businesses in London you could create long-tail keywords that incorporate that.
With these niches in-mind, try and put yourself in the customer’s shoes. What do you think they would search for? What would their train of thought be when using Google?
If you can create a “journey” for your ideal business customer you should be able to create long-tail keywords from this combined with the niches you have previously identified. Tools like Google Keyword Planner can also help identify long-tail keywords specific to your business and show important metrics like their search volume.
With a selection of niche-specific long-tail keywords you can start to implement them into your SEO strategy. A B2B SEO agency can help with this but there are simple things you can do initially.
These include adding keywords to your META title and description tags, inserting keywords into your web content such as headings and paragraph text, and using the keywords in URL slugs.
When doing this, it’s important not to lose sight of your short-term keywords too, however. The best B2B SEO strategies use a mix of short-term and long-tail keywords to cover all bases.
B2B marketing can be tough so using a varied approach with different strategies is essential. A simple way to do this is to look for niches and hone in on your target businesses using long-tail keywords. By mixing long-tail keywords into your SEO strategy you can hopefully get better results and higher conversions for those businesses that are searching for specific things.
If you want your website to shine and stand above the competition you need an effective SEO strategy. Search engine optimization is the process of improving your web content so that search engines like Google can index your pages and rank them.
When people search for terms relating to your business, you then have a much higher chance of appearing in their search results. It’s not only enough to have an SEO strategy though – you need to monitor it and regularly check its performance and this is done using SEO auditing tools.
If you prefer to leave this to the professionals you can use SEO audit services which offer in-depth analysis and advice. However to get started, there is a handful of fantastic free SEO audit tools anyone can use and we have chosen five of the best examples for your below.
Google Analytics is typically the “go-to” SEO audit tool and it’s just a fantastic tool overall for digital marketing and refining your SEO strategies.
The best thing about it is that it’s free to use – aren’t Google kind! (It is free provided you have less than 5 million impressions per month) Using this tool you have a wealth of useful SEO data and metrics that you can use to improve your strategies.
This includes things like conversion data, customer demographics, and acquisition data i.e. where you are getting your views and traffic from. It gives you invaluable insight into your visitors and their habits so that you can tailor your content to tap into local markets and make targeted SEO strategies.
Ahrefs Site Audit tool is perhaps the most extensive free tool available and all it requires is that you create a free account. You can use your Google or Facebook account for convenience too.
Once you have created a free account you can use the site audit tool simply by entering your website URL.
The tool then scans your site and all the content and provides a comprehensive SEO report. This includes important info like loading speeds, issues with JavaScript, duplicate content, broken links, and poor-quality written content.
The insight you gain is invaluable and you can make immediate improvements with this information to boost your SEO.
Website loading times are a factor that Google considers when ranking pages but they are also important for user experience. No one wants to hang around waiting for a site to load – in most cases, they will close your site and go elsewhere instead!
As we know, Google is incredibly helpful though so they have created their PageSpeed Insights tool. This is free to use and all you have to do is enter your website URL and click “Analyze” and you are given an overall report for the speed performance of your site.
This includes scores out of 100 for performance, accessibility, best practices, and SEO. It shows how your website looks on mobile devices and gives solutions to areas your site is underperforming.
The W3C (Worldwide Web Consortium) is a global body that sets standards for website quality and HTML code and they have a validator that allows you to check if your website is W3C compliant.
This is a fantastic tool that allows you to make sure the underlying code of your website is sound and accessible by search engines.
It essentially shows you how Google sees your website and if you are using a third-party web development platform, it shows you potential errors with underlying code on things like site templates and plugins.
If you just want a quick overview of your SEO as a starting point, SEOptimer is a great option. There is a 14-day free trial period but after this, a subscription is required. Nonetheless, during the free trial, you can get a full SEO audit for your website.
We like the visual indicators and results from the report as you get grades relating to different SEO aspects like usability, performance, social, and security. This allows you to easily see specific areas in your website that need improving.
There is no point investing in SEO unless you are willing to persevere with it, monitor progress, and make regular amendments. SEO is an ongoing process that takes time and effort and these free SEO auditing tools can help.
Simple tools like W3C Validator and Google PageSpeed Insights give you immediate data and info that you can utilize to improve your website. You can then turn to more advanced tools like Google Analytics and Ahrefs Site Audit to see specific areas of your web content and SEO strategies that need improving.
WordPress is a fantastic web development and CMS platform, and it is used by millions of businesses. But that doesn’t make it perfect and there is a plethora of documented errors that WordPress users and websites commonly have.
If your business has a WordPress site or you are planning to move to this platform it’s essential that you familiarize yourself with these common errors. There is nothing worse than working on your site or viewing its page, only to have an error appear and not knowing what to do!
It is incredibly stressful and can also be detrimental to your business if you don’t know how to solve the issue. To help, using our WordPress SEO expert skills we have listed eight common errors below that you may come across, and how to fix them!
Syntax errors are typically a result of mis-typed code or incorrect code segments in your web pages or plugins. This can affect the PHP parsing and cause loading issues. The error message usually displays the specific line of code that is causing the error so this is usually a simple fix – just find the culprit code and correct it!
Your WordPress site may use a database to store information like customer data or product info. There may be an instance where you get database connectivity issues. The most common cause for this error is that whoever is trying to access the database is entering their login credentials incorrectly.
You may also experience issues with the WordPress admin login screen, and this can happen for a few reasons. Firstly, you may simply be entering your login details wrong, in which case, stop being a noob and get them right! Secondly, it could point towards a security breach in which case you would need to reset your login details and then contact the WP customer support immediately.
Oh no, you are forbidden to access this page – stop what you are doing immediately! Ok, maybe this isn’t that dramatic but the Forbidden Access error is quite common and it usually means your permissions need adjusting, or there is some issue with your security settings.
This is a pretty famous WP error and the result is that your web browser displays nothing – just an empty screen of whiteness. The most common cause is a faulty plugin installed on your WordPress site so the first port of call is to disable all plugins and see if this fixes the error. If not, disabling your theme and using the WordPress Debug Mode can also help.
You have probably seen the incredibly common 404 Error before and it’s not something native to WordPress sites. This error essentially means that the server cannot find the page you are looking for. This is a common problem and is usually due to an incorrect URL or broken link.
This is another common error and you have probably seen it sometime during your internet browsing. If a website displays a “connection timed out” message it means the server is struggling to process your request. The most common WordPress issue for this is hosting power and it may mean that you need to upgrade your hosting plan to a more powerful server.
There are more errors than listed here but this is a great starting point. If you are delving into the world of WordPress we advise brushing up on basic errors like these and spending time learning about how the platform works and what it can do. The more knowledge you have the more effective you can make your business website.
So, your business is doing amazing, and it is growing at an incredible rate – this is every business owners dream but it can be a challenge to make growth sustainable and transform different business aspects to an enterprise level. One process that must be adjusted is your SEO strategy and practices.
When you start trading at an enterprise level you must think bigger and adjust your strategies. The SEO practices that worked at a small business level might not necessarily work when you want to expand and reach thousands of customers in multiple locations.
If you are struggling to scale accordingly and feel like your SEO isn’t keeping up with the growth of your business, perhaps using enterprise SEO services could be a great option? In the meantime, we have listed some simple considerations and tips below that can help you scale your SEO strategy for larger businesses.
If you are moving to an enterprise-level operation then you most likely have sound SEO strategies in place that help you rank for specialized keywords that don’t have much competition. This is perfect on a smaller scale, but oftentimes these keywords simply don’t draw in the traffic and sales that you need to sustain a growing enterprise.
With that in mind, it’s time to look for high-ranking keywords that have a greater search volume. These will be harder to rank for due to the increased competition, but if you want to continue expanding then you must dominate them to bring in the traffic.
Until now, your SEO strategies probably revolved around your local area or a specific demographic. This targeted marketing is perfect for small businesses that have a regionalized customer base, but it often needs expanding to meet enterprise-level demands.
You most likely have these local areas locked down so it’s time to create new campaigns that target global markets or the areas that your business is expanding into. Don’t do away with the localized keywords and SEO but expand on it and make sure you are now covering more markets and regions.
In a similar manner, if you are moving to enterprise-level operation you will have probably expanded your team and maybe even opened new stores and sales locations. Each of these new locations needs supporting SEO to help bring in custom and ensure they are successful in the same manner as your original business location.
This may mean having several local SEO campaigns together with an overarching global campaign that brings everything together and ensures consistent branding and marketing.
When you take the plunge and push your business forward to an enterprise level you may simply find that doing the SEO yourself simply isn’t sustainable. At this point, to keep things effective and to make sure your SEO keeps up with your growth, it could be time to enlist the use of enterprise SEO services, hire a dedicated SEO specialist, or even create a dedicated SEO and online marketing team.
Turning your business into an enterprise-level operation is no small feat but SEO is a vital aspect and as you can see from the above there are several different ways you can grow your strategies and appeal to a wider audience that is on par with your business enterprise vision.
So, you have an amazing business website that attracts the occasional visitor and has generated some leads. Fantastic! But is that all you want it to do? Would you not prefer that your business website generates hundreds of leads, has consistently high traffic, and generates a sustainable amount of new customers?
Something as simple as an SEO audit can do this and show the areas in that your website is falling short. SEO auditing services are incredibly useful as they outline technical errors, show potential avenues for new business, and help you get the most out of your web content.
We look at the specifics below and discuss 7 reasons why your website can benefit from an SEO audit.
Building an internal and external link catalog is a vital part of SEO and any broken links will damage rankings but also frustrate your visitors.
You can use an SEO audit to find any broken internal links on your site. This could be something simple like a miss-typed URL, or missing page files.
It’s also useful to show broken external links to third-party websites. You have no control over external links and a business could simply remove a page you link to or change its URL for example. An audit allows you to keep on top of this and make sure all your links are accessible.
If you are executing SEO and marketing strategies for your business website you need a way to review them. Without proper reviewing and assessment, how do you know if the strategies are successful and if you are making a positive return on your investment?
SEO audits are fantastic reviewing tools as they give you cold hard data and show exactly what’s going on with your website and its performance. You can then use the information to make adjustments and improvements.
If your business website has basic SEO you will probably use keywords in your content. However, without using analytical tools how do you know if any of those keywords are effective and bringing in traffic?
Using SEO auditing services is a great way to check the quality and usefulness of your keywords. You can then make adjustments and do more research if you aren’t ranking highly for your current keywords.
SEO is an ever-evolving practice and we simply don’t know when Google will randomly decide to make huge changes that impact SEO strategies.
Regular SEO audits can therefore make sure that you are keeping up with current SEO trends and have optimized content relating to what Google currently wants! If you simply create your website, introduce an SEO strategy, and forget about it, in a year it could be redundant!
When an audit is done you will be able to see the performance of individual pages and their SEO rankings. Perhaps the audit shows that one page is doing fantastically and gets far more traffic and low bounce rates than others.
In this instance, you could try and emulate the on-page SEO, style, and content of that page to boost the effectiveness of the rest of your website. Look at what you have done right and copy your success!
Aside from improving SEO you also want your customers to have a simple and enjoyable experience when using your business website.
Some of the things mentioned above like slow loading speeds and broken links are simple ways to improve user experience.
An audit can also uncover other potential usability issues like mobile responsiveness and accessibility issues. Anything you can do to keep users on your website is a bonus and an audit will help outline these things.
With a simple SEO audit you can drastically improve the quality and optimization of your website. The detailed insight you gain will allow you to move forward, eliminate any website errors, and start to streamline your web content to get more traffic and business. You can also review any existing strategies and make sure your site is always improving.
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