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If you’re looking to start an eCommerce website, there’s never been a better time! With so many great eCommerce platforms to choose from – not to mention the low start up costs associated with an online business – it’s a great time to launch a commercial website.
But how can you choose the right eCommerce platform for your business? In this guide, we’re going to compare two of the biggest platforms used for eCommerce: Magento and Shopify. We’re going to rank them on usability, beginner-friendliness, SEO capabilities, and more. Let’s take a look!
Both Shopify and Magento are free-to-use eCommerce platforms, and both of are widely used globally for small businesses and global brand names alike. But what’s the difference between these two platforms? Here are four major differences to take into consideration before choosing a platform:
One of the major differences between Shopify and Magento is their ease-of-use. For beginners – or those who don’t have any formal training in web development – Shopify is certainly the easiest of the two platforms to navigate. Shopify uses an easy-to-use interface, and comes with a content management system that is fairly simple to understand.
Magento is definitely more complex, and is more suited to an advanced developer. This is because you’ll need to work with code and HTML as you build and customise your website.
If you’re a new business with a large start-up budget, you could also hire a Magento expert to help build and optimise your website from the ground up, while also hiring a Magento SEO consultant to handle the marketing aspect of your site. While Magento is certainly more complex, it does come with extra features and customisation options, whereas Shopify is more limited in this area.
As referred to above, Magento is the better option if you’re looking for a website with almost unlimited customisation potential. Magento allows users to create code and build their eCommerce store with custom themes and plugins, but do note that you can end up paying thousands – if not tens of thousands – on a custom premium theme and premium features. (And you can expect to double that figure if you pay a developer to do it for you.)
Shopify, while offering a wider range of both free and premium themes, is slightly more limited when it comes to custom features and custom design. On the upside, Shopify offers around 4000 plugins (including 1500 free plugins), while Magento offers a little over 3000.
As we’ve made pretty clear so far, Magento is definitely the more complicated of the two eCommerce platforms – and this complexity is especially relevant when it comes to sales tools.
While Shopify has incredible selling features, including in-built multi-channel selling, established partnerships with global postal services, and the ability to sell digitally downloadable products, Magento requires extensive plugins in order to perform the same functions.
If you’re an eCommerce beginner, Shopify is certainly going to be the simplest platform for you to get your shop up and running in the shortest amount of time.
If you have big ambitions for your eCommerce store, you’re going to be interested in your chosen platform’s capabilities for scaling. If you plan to grow and expand your business, it’s important to pick a platform that can support an increasing inventory, increased number of site visitors, and the logistical challenges that occur if you plan to transition to a brick-and-mortar store.
Both Magento and Shopify make it easy to scale your business, although Magento does have a renowned reputation for making scaling easy (and less expensive) than Shopify.
This is because Shopify owners will need to upgrade their site to Shopify Plus in order to access the platform’s features for large enterprises. Shopify Plus costs a minimum of $2,000 (£1700) per month, but will increase in accordance with your monthly sales. As of 2022, Shopify Plus fees are capped at $40,000 per month for eCommerce sites making up to $16million per month.
Overall, both Magento and Shopify are great options if you’re looking to create a functional, customisable site with impressive features and scaling potential. Our verdict is simple: while Shopify is best suited to beginners and newbies, Magento is best for businesses with the budget for custom web design.
There are many myths in the world of web design and SEO and misinformation is rife so it can be difficult to discern fact from fiction.
Unless you are in the know you can quickly become bamboozled and befuddled and with such intense online competition it’s easy to get things wrong.
One common phrase we hear so-called WordPress experts tell their clients is that websites created using this platform always rank higher than sites built using third-party tools like Wix, Squarespace, or Weebly.
This sounds like a compelling argument right? WordPress is a well-known web CMS platform and has a huge customer base so it MUST be true? Surely the WordPress SEO expert wouldn’t lie to you?! Well, let’s get to the bottom of this mystery together and see if it’s fact or fiction.
After careful deduction, the short answer…. is NO. That was pretty anticlimactic – sorry! Simply put, Google does not give preference to WordPress websites and rank them higher.
But why you ask would people tell you this is true? I have a few ideas! Perhaps they have brand loyalty and it’s the platform they prefer to work with? Maybe they simply heard someone else say it and are treating it as fact without doing any research?
Whatever the reason it’s wrong and the main factor is usually the quality of your SEO and keyword research.
While Google doesn’t give any priority to WordPress it’s still a great platform and offers many advantages for business websites including:
Despite these benefits, this development platform isn’t perfect either and there are some drawbacks you must be aware of:
It’s tempting to be swept away by enthralling web jargon and believe every word people tell you but in this case, the myth is firmly busted. Google gives no preference to WordPress websites and ranking is mainly determined by the quality of your SEO.
If you have a WordPress website with missing META tags, poor mobile responsiveness, and no keyword utilization competing with a Wix website that has all these things, which do you think would rank higher?
If you’re running a Shopify store, it’s a good idea to keep your products up to date, with no duplicate titles taking up unnecessary resources, or making it difficult for you to manage your inventory.
If you need help removing duplicate titles on Shopify, there’s no need to worry. Removing duplicates is a very easy process, and we’re going to guide you through the process step by step with our guide. Let’s take a look!
To keep things simple, we’ve put together a quick step-by-step guide, so you can remove all duplicate titles and tidy up your inventory:
In order to remove duplicate product titles from your Shopify site, you’ll need to make sure you have administrative access to your Shopify account.
Log into your account, and head to ‘Products’, which should be located in the admin menu. Once you’re there, you’re going to make use of the search bar – this will allow you to find and identify all duplicate product titles.
Using the search feature, type in the name of the product with duplicate titles, or any products that have the same SKU (stock keeping unit). Shopify should then show you a list of all titles or products that correspond to your search.
From here, you’re now going to need to choose which titles and products to keep, and which to discard. Once you’ve decided which products you no longer need, click on the ‘Edit’ button for each item, and find the ‘Inventory’ section which should be located at the bottom of the page. Here you can check that the SKU number, and make sure you’re keeping/discarding the right products.
Once you’ve checked the SKU, you can scroll back to the top of the page, and select the “delete” button, which will delete all duplicates. Easy!
When it comes to deleting duplicate products from Shopify, make sure to be incredibly careful and only discard the right products – don’t try to rush the process! Manually deleting product duplicates is going to be a bit of a lengthy and boring task, but do be patient – you want to make sure you take the time to review each product thoroughly.
If you do happen to delete a product by accident, this can create a whole host of problems for your site’s inventory, your advertising programme, and even your revenue. Make sure you also allow enough time for this task to get completed on the same day – ideally, begin sorting duplicates in the morning.
While it’s certainly a lengthy and somewhat mundane task, deleting duplicate titles from your Shopify store will allow you to better manage your inventory, while also freeing up space and allowing you to add new products.
If you need more help managing your Shopify store, you can always enlist the help of SEO services for Shopify: an SEO expert will be able to help you better manage your inventory, and can guide you through these tasks with precision.
Magento is one of the most popular eCommerce platforms in the world, and is used by many global brands including Ford, Coca-Cola, and Moschino.
When it comes to making your website SEO-optimised, Magento comes with fully comprehensive SEO tools and capabilities. But as Magento can be quite a complicated platform to navigate for a beginner, it can take a while to familarise yourself with the process.
In this quick guide, we’re going to give you a brief overview of how to do SEO for a Magento website, to ensure Google understands and ranks your content accordingly. Let’s take a look.
Like any eCommerce platform, you’re going to need an SEO strategy if you want your Magento website to be visible on Google and other leading search engines. Search engines use bots – ‘crawlers’ – to find and index content from all over the web, and if your web pages aren’t SEO-optimised effectively, your business just isn’t going to be competitive online.
Just like WordPress, Shopify, WooCommerce and other platforms, you’ll be able to easily SEO-optimise things like product pages, landing pages, and blog content via your site’s interface.
But there are a couple of particularities with Magento that you’ll want to look out for when it comes to being fully SEO-friendly, and we’ve summarised a list of these considerations below:
Your URL is important when it comes to SEO performance; it needs to be simple to understand by both visitors to your site and Google itself. When using Magento, you’ll want to ensure the following settings are applied for full SEO-friendliness:
A great way to improve the SEO performance of your Magento store is to use one of the platform’s best SEO features, “Related Products.” Adding a “related products” section to your pages can decrease your bounce rate and improve the overall user experience, so it’s a good idea to make use of it.
You can hand-pick the related products yourself by heading to your product page, then to “Related Products, Up-Sells, and Cross-Sells” > “Add products.” Pop in the relevant SKU codes, and voila! You just created plenty of new internal links on your page, and improved UX at the same time.
Blogging is absolutely essential for any serious SEO campaign, and one of Magento’s weaknesses is that it doesn’t contain an in-built blog feature.
Blogging is becoming one of the easiest ways to make quick SEO gains on Google, as the search engine aims to steer away from ranking commercial content in favour of informational, “how-to” style content instead. As always with SEO, search intention matters!
Luckily, you can simply add a Magento blog extension, such as Magefan’s Magento 2 blog plugin. You should use your blog to create high-value content before creating commercial content; not only does this help direct visitors to your site, it also helps Google better understand your website and index it accordingly.
For a rank-worthy blog, you’ll need to perform some keyword research, create high-value, well-written content, and post regularly to attract new visitors.
Magneto itself isn’t a hosting platform, so you’ll need to make sure that your chosen host is fully Magento-supported. To be fully Magento-compatible, the hosting platform will need to be run on Nginx, and be compatible with HTML accelerators such as Varnish, as well as be compatible with CDN.
This is because your loading time is going to be essential for your SEO performance; a poor loading time will result in a high bounce rate, which will result in a poor ranking for your website.
With so many tools and features, it’s important to note that the above tips are just a small example of how you can enhance your Magento site’s SEO-performance with small tweaks. For a fully comprehensive SEO strategy, it’s best to get help from Magento SEO consultants, who will be able to perform a thorough audit and identify key areas for improvement.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
If you’re using Facebook ads to promote your business, you’re going to want to have some idea about how effective they are. It’s also handy to have access to some key data on how customers use and interact with your website, even if you’re not yet running a Facebook advertising campaign. This is where Facebook Pixel (now Meta pixel) comes in.
Facebook pixel is a tracking code that allows you to monitor activity from those who reach your site via Facebook. By tracking data such as website views, conversions, and session durations, you’re able to gather key insights on how users interact with your website, and use these insights to improve your business or content.
You might be wondering if you can install Facebook Pixel on WordPress, and the answer is yes! In this quick guide, we’re going to show you how to install the tracker on your WordPress site and how to start monitoring activity and making use of its other features. Let’s take a look!
As briefly outlined in the introduction, Facebook Pixel is a tracking tool that helps you gather important insights on how visitors use, browse, and buy on your website. Managed by Facebook Business Manager, you can benefit from Facebook Pixel even if you’re not running ads on the social network. But if you are already running Facebook ads, installing Pixel is non-negotiable.
Just like any other analytics tool, Facebook Pixel is a great way to gather insights on how your customers or audience interact with your website. Here are just a couple of ways Facebook Pixel can help you grow your business:
One of the most important features of Facebook Pixel is in its ability to offer you real-time insight into customer behaviour on your website. Once the code has been installed, you’ll be able to track conversions, session duration, page views, product views, and more. You’ll be given clear insight into your most popular products or content, while being able to identify pages with poor engagement or a high bounce rate.
Facebook pixel also allows you to optimise your advertising strategy by building custom audiences. It does this by enabling you to create an ad campaign targeted at users who are more likely than others to make a transaction (aka ‘convert’) on your website. This can greatly increase your chances of getting a positive ROI in your Facebook ad campaign, and also allows you to create new target audiences that grow your reach – and hopefully your revenue.
With Facebook Pixel, you can re-target users who interact with your advertisements, known as ‘potential buyers’. These are users who might engage positively with your advertisement, either by adding a product to their cart, saving it, or even just liking the post – but not converting. Facebook Pixel allows you to re-target these potential customers with advertisements, increasing your chances of making that all-important sale.
So, how do you install Facebook Pixel on your WordPress site and begin tracking data? Here’s are two options:
If you have admin privileges for your WordPress site, you can install Pixel by manually inserting the code to your HTML. We only recommend this option if you’re familiar with coding and HTML, and already know how to modify your Theme’s HTML.
If you’re not familiar with code and want to install Pixel quickly, the best way to do so is with a plugin. Plugins such as “Headers and Footers”, “PixelYourSite”, “Pixel Cat”, and “Remarketable” all offer features that allow you to install Facebook Pixel to your WordPress site.
Once Pixel has been installed, you’ll want to perform some customisation in order to optimise its features for your business needs. Pixel’s features are referred to as “events”, and include tracking the following:
When it comes to analysing the data presented by Pixel, you’ll need to enlist the help of your marketing team, if you have one. If you don’t, you can enlist the help of a WordPress SEO expert, who will be able to help you improve weak pages on your website and help better optimise your on-site content.
For its ability to offer key insights and give you valuable information concerning visitor activity, Facebook Pixel is a necessary addition to your WordPress website if you’re thinking about running Facebook ads. Even if you’re not currently considering an ad campaign, Pixel can give you insight into your potential audience reach, and help you grow your business with dynamic advertising.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
Google Search Console (formerly known as Google Webmaster Tools) is a free suite of tools that anyone can use to enhance their website and potentially improve SEO. If you are creating your first website or looking to push forward to the next level this is a fantastic starting point.
We get that it can be daunting to know where to start when looking at SEO and without the help of an SEO consultant you may feel overwhelmed. By using a tool like Google Search Console you can ease yourself into the world of SEO and make small but important changes to your website without too much effort.
But what exactly can you expect from this Google product and why is it important? To help, we share our experiences and show seven vital things that Google Search Console does.
It’s the simple things that are often overlooked with web design and SEO but these typically have a huge impact! Something as basic as missing a META description tag could completely derail your SEO strategy for a particular keyword for example.
With Google Search Console you don’t have to worry about this anymore as it highlights simple HTML errors so you can make quick changes.
It shows important SEO features like META title and description tags, image ALT tags, and the correct labeling of headings. By perfecting basic SEO like this you can then push on to more complex and rewarding processes.
Creating a link portfolio and internal link strategy helps greatly with SEO but it can be tricky knowing where to start. How do you know which pages are linked? What about external websites that link back to you?
These are all things you can monitor with the Google Search Console link reports. Want to know if you have any high-quality website backlinks? Of course – just jump onto the link reports and Google shows you this data!
Using this info you can then look to find new link opportunities, remove outdated ones, and asses the internal structure of your website.
We get that running a business and maintaining a website is tough and this can result in things being overlooked.
Google Search Console aims to give you a helping hand and make your job easier via its handy error messages and notifications.
You can configure the console to email you notifications of critical site problems like security threats and crawling issues. When these notifications pop up in your inbox you can then take immediate action and keep your website running optimally.
A simple aspect of Google Search Console is its traffic monitoring. As a business it’s important that you understand how, where, and when people are accessing your website and the console lets you see this.
There is a complete section for traffic monitoring and you can get some fantastic insight from the reports generated.
You might want to know which are the most popular search queries people use to find your site for example. This is just one of the many statistics you can find together with things like top-ranked pages and user demographics.
Did you know that approximately 50% of web browsing is done via smartphones? While desktops and laptops are still used, it’s clear that smartphones are the way forward and your website has to reflect this.
Indeed Google previously had a mobile-friendly update that gave more weight in rankings to mobile-optimized sites.
By using Google Search Console you can see any mobile display issues that could affect usability. These include things like incorrect font sizes, overlapping touchscreen elements, and resizing issues. With this data in mind you can then look at improving the mobile responsiveness of your website.
Search engines index your web pages via crawlers – I like to think of these as little virtual spiders that scuttle along the “webs” of your website hierarchy to find information and links.
Sometimes those little crawlers might reach a dead end in your link structure or notice a page that cannot be accessed.
These instances are logged as crawl errors and you can monitor and fix them using the Google Search Console to make sure all of your website is crawler-friendly. This is an important process as you always want to make the crawler’s job easier so your site can be indexed quicker and more effectively.
After you have made all these changes and improvements you need some way of monitoring the progress to see if there is any difference.
You can do this using Google Search Console as it gives you an ample amount of index data. Want to see how many of your web pages have been indexed by Google? No problem – just access the relative dashboard and you can see everything in an easy-to-understand format.
Perhaps you need to check that “no follow” pages have not been indexed as desired? Simple! The Google Index report also shows important data like this.
Out of all the available SEO tools Google Search Console is one of the first we recommend. Its integration with other Google tools and its insight into how Google crawls and ranks pages is invaluable.
We get that it may seem overwhelming initially, but don’t panic – take it one step at a time and look at the different tools within the console. You can then pick out the most important ones for your business and spend time improving your website accordingly.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
We have seen time and time again where a business creates a website and expects it to perform without any aftercare and maintenance. Sadly this doesn’t usually work and there is a lot more work to do once your carpet cleaning website is up and running.
For it to truly make an impact and attract new clients for your business you have to be proactive and monitor its performance. Luckily there is a wave of amazing tools available that allow you to do this and one of the best-known is Google Analytics.
In this article we give you an intro to Google Analytics and describe five of the most important metrics that you can monitor to boost the performance of your carpet cleaning website.
We could spend hours talking about the different metrics Google Analytics has and it is one of the most in-depth tools available for carpet cleaner SEO.
To give you a head start, however, and allow you to make an immediate improvement to your carpet cleaning website we have chosen five particular metrics that we know will help the most.
A high bounce rate is when a person visits just one page on your website and immediately leaves. You do not want this and instead, you want visitors to check out all your content and spend a decent amount of time on your site.
The longer they stay the more chance you have of getting a new client! Google Analytics provides bounce rate data so you can see which pages are performing poorly and need improvement.
Loading speeds can have an impact on your carpet cleaner SEO and visitor experience. Google generally factors page loading speeds when ranking websites. But you don’t want to annoy your customers by having a website that takes forever to load either!
Google Analytics has a section dedicated to loading speeds so you can see which pages and content are slowing you down.
One of the most basic metrics Google Analytics offers is page views and this is a great starting point. Are visitors checking out your services pages? Or are they simply looking at your homepage?
Maybe a high percentage of people are using the contact page to get in touch with you. This might seem like simple data but it helps show which pages are the most successful and you can then try to replicate what made them successful for your other content.
Your carpet cleaning business most likely covers a specific region within the UK such as a county or city. You, therefore, need to know if you are attracting visitors from that region or if people are coming from parts of the country that you simply wouldn’t service.
Google Analytics has a range of demographic metrics so you can see where people are accessing your website from. This is incredibly useful and can help see if your localized keywords and SEO are working.
It’s also vital to know where your customers are coming from if you are running things like paid adverts and social media campaigns. Google Analytics can show this and allows you to see how many people are visiting your website from SERPs (Search Engine Results Pages), and adverts.
The more you can understand your website and visitors, the more efficient you can make it and Google Analytics is a primary way to do this. As you can see from the above it provides a wealth of useful metrics that you can use to tailor your web content and attract more customers.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
Google has a fantastic range of tools and services that make managing your website easier and one such tool is Google Tag Manager (Shortened to GTM). As you will see below this is a vital asset for Shopify online stores and it can allow you to work more effectively.
If you are a first-time GTM user you may have no idea how this tool works on Shopify. Don’t worry as we have all been there and it can be confusing. To help we have created a simple guide below that explains the usefulness of Google Tag Manager and how to install it in under 5 minutes on your Shopify store.
In this short guide we are explaining how to add the Google Tag Manager container code to your Shopify website. If you are unsure of anything or don’t feel confident enough to do this yourself you should seek the help of a Shopify SEO agency.
To complete this process we are assuming that you have already installed Google Analytics on your online store and have a Google Tag Manager account setup too.
We now need to get the container snippet code from our Google Tag Manager software so we can insert it into Shopify.
Login to your GTM account and click on the “Admin” button on the primary navigation. Click on “Install Google Tag Manager” and this should show two sections of HTML code.
In the first block of code, copy everything in-between the <script> tags (don’t include the actual tags). For the second block copy everything. (You may want to open Notepad and paste the two items). Always remember to publish your GTM container too so it’s live and to do this just click on the “Submit” button.
For now we are finished with the Google Tag Manager interface and you can return to your Shopify online store dashboard.
Once you have logged on to your Shopify account go to “Preferences” which is found under the “Online Store” tab.
If you have Google Analytics installed there should be an option to “Add Custom JavaScript to Google Analytics” that appears after you click on the online store preferences.
When you click on this a box should appear beneath that contains the <script> tags. Copy the first piece of code you selected from the Google Tag Manager dashboard and paste it here and then click save.
You’ve now added the basic script that adds the GTM container to your Shopify store but now we need to paste the other code directly into the store’s HTML code.
Click on “Themes” which is found again under the online store tab and then click on the actions button at the top which should open a drop-down menu. From this sub-menu select the “Edit Code” option.
Using the search bar type in “theme.liquid file” and click on it. This should open the HTML code and you need to find the opening <body> HTML tag. Past the second piece of code you copied from GTM after the body tag but before the {% include ‘header bar’ %} line of code and then click the save button.
Thats it! The most important thing is that you paste the second piece of code in the right place otherwise it could break your online store.
To test if it has worked we can use the Google Tag Assistant Extension. This is a Google Chrome extension and when it is installed simply open your Shopify website and click on the Tag Assistant icon at the top of Chrome.
A pop-up should appear – just click on the “enable” button, refresh your browser and open the tag assistant extension again. If the installation was successful you should see an analysis box showing the Google Tag Manager code.
Installing Google Tag Manager on Shopify is quite easy as you can see but the real fun comes from creating the different tags and then incorporating them into your online store. Whenever you add a new piece of code into your store like this we always advise testing it thoroughly before making any live changes as you don’t want to introduce something that could break your site and make it unusable even for a brief period.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
Over the last decade we have seen a huge change in the automotive industry with a shift towards online marketing and business practices. This starts with something simple like a business website but more recently it’s extended to include social media platforms too.
Facebook, Twitter, Instagram, and even Tik Tok in some instances are proving to be invaluable for automotive companies such as garages and car dealerships. Automotive companies are tapping into the immense potential that social media has and reaping the benefits.
This all sounds fantastic, right? But you’re now thinking, well I haven’t a clue why social media is beneficial for my business! Don’t worry – let us do the thinking and read on to learn about five of the main benefits of social media for the automotive industry.
Sales avenues for the automotive industry are typical via company websites, online stores, and physical interactions like at a car garage or dealership.
Social media opens up another potential avenue for sales and another way that customers can get in touch. You can do something simple like adding links to your services and website in your social media posts.
However you can take it one step further as some platforms allow for direct selling and this could be ideal for things like car services and repairs. The more online content you have, the more people can potentially enquire about your services and take the next step and social media facilitates this.
Many companies in the automotive industry are now using Twitter and other social media platforms as an additional avenue for customer service.
Some larger businesses have even created dedicated Twitter profiles purely for customer support instead of traditional methods like email support tickets.
You can use your social media platforms to make sure your customer’s questions are answered and that they have everything they need relating to your business and its services.
If you do use your social media profiles for customer support you HAVE to be active and reply to everything though good and bad. There is literally no point doing this and ignoring your customer’s questions as this is a surefire way to damage your reputation and undo your hard work.
Every automotive business wants amazing brand awareness and this is something social media helps with. You want people to immediately think of your company when they want a new car, or to get their vehicle serviced for example.
This kind of brand awareness and power is something that all major businesses have and social media can help you create the same effect.
The more you post on social media platforms, the more your automotive company sticks in people’s minds. Every time they see a photo from your Instagram page they are reminded you exist. Every time they see one of your Facebook ads your company name and logo become imprinted into their brain – can you see the effect? This is only magnified merely by the amount of time the average human spends on social media daily!
Search Engine Optimization is a must-have process for your automotive website whether it’s a car dealership, online store, or a simple information site.
This is the process of improving your online content relating to specific keywords so that your site is more visible on search engines like Google. Better SEO means higher rankings which means more clicks and customers – easy.
Part of automotive SEO services includes social media and content marketing. This is essentially useful information that your customers can benefit from like help articles, and new car releases, etc. Your social media posts should contain useful information that customers will want to read and posting stuff like this ultimately makes Google happy.
There really isn’t any downside to using social media for your automotive business as the platforms are free to use and you don’t need immense marketing knowledge to make it work.
Just make sure that you post consistently and consider the different benefits the platforms provide in relation to your business. The end goal is to have a thriving social media presence that naturally boosts your brand awareness and gives customers a positive impression of your automotive company.
Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.
He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.
His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.
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