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So, you have started your carpet cleaning business and the first few clients have been a roaring success. Everything looks fantastic but you realize that you can still take more work on and have plenty of excess capacity!
What to do? You wonder how you can attract more customers and market your carpet cleaning business successfully? One of the most effective ways to do this is to use digital marketing which includes things like a website, email marketing, and social media – basically anything on the internet!
As you will see below, digital marketing opens up a whole new world of potential for your carpet cleaning business and allows you to reach customers that might otherwise have been inaccessible with traditional marketing methods. To explain further, we have listed six reasons why your carpet cleaning business can benefit from digital marketing.
One of the most important things a carpet cleaning company can benefit from is trust and positive reviews. If you can show potential clients that you do a fantastic job and can deliver on your promises then you will be able to gain new customers easily.
Digital marketing helps build that customer/business trust in various ways. You can communicate directly with people on social media for example, and ask customers to leave reviews on sites like Trust Pilot, Yelp, and Google Business Profile.
In your local area, there are probably a handful of other cleaning companies all striving for the same business. You know exactly who they are and what they do and it can be a competitive industry so anything you can do to gain an advantage is essential.
Digital marketing helps you gain this. Think of this scenario. On the one hand, we have one of your competitors who markets their business using traditional methods. They don’t have a website and they gain a steady influx of business through word of mouth and leaflets.
On the other hand, we have your business. You have just developed a professional website with great SEO that gets you ranked on the first page of Google for various carpet cleaning terms. This is on top of the word of mouth and positive reviews that you already utilize to your advantage. Who do you think is likely to get more new customers in this scenario?
It can be difficult to find new customers and potential avenues of business using offline research. With digital marketing, you have a wealth of information and analytical tools like Google Analytics at your fingertips which can be used to find new areas of business.
You could, for example, find new keywords using Google Keyword Planner and then incorporate local SEO into your web content to attract customers from towns and cities that you would not have thought of previously.
Traditional marketing methods like leaflets, word of mouth, and printed advertising has a limited scope and reach. You can only print and hand deliver so many leaflets about your cleaning business for example before the time and effort involved becomes too much.
Digital marketing methods generally do not have these drawbacks and the ratio of effort and time involved compared to potential returns and customer reach are far superior.
Just imagine how many thousands of people you could potentially reach simply by utilizing carpet cleaning SEO for your business website. Or think about how many millions of people login to their Facebook and Instagram accounts each day that could maybe see an advert for your business. The scope and ability to appeal to a wider audience is simply greater using digital marketing.
The world of business and marketing is continually changing and any company whether it is carpet cleaning or manufacturing must adapt.
Over the last decade or so we have seen a steady shift in the habits of consumers and a large percentage of people do their shopping and research online. This means that digital marketing is increasingly relevant and if you ignore it your carpet cleaning business risks being left behind or becoming outdated. This could again change in the future if some other revolutionary technology comes along, but for now, digital marketing is essential in the online world we live in.
Anything you can do to increase the visibility of your carpet cleaning business and attract new customers is a huge benefit and digital marketing is an effective way to do this.
You are appealing to a far larger potential audience due to the sheer volume of people who use Google and social media daily and making sure that your company stays relevant and adapts to changes in consumer habits.
Keywords are absolutely essential when it comes to SEO performance. Your keywords help Google and other search engines understand what your website is about, which makes it easier for your site to rank within the right niche.
Having keywords placed correctly also makes it easier for visitors and users to navigate your site, so it’s non-negotiable if you want to SEO-optimise your website.
In most cases, you’ll be able to add keywords and tags to your WordPress site with plugins, but plugins can often make your website run slower, and lengthy loading times can end up negatively impacting the user experience and tanking your ranking.
In this quick guide, we’re going to show you how you can add keywords to WordPress without using plugins, so you can optimise your website without compromising the UX experience. Let’s take a look!
As briefly mentioned above, keyword placement is absolutely non-negotiable when it comes to running a thorough and effective SEO campaign for your website. After all, keywords are going to be how visitors find your website: without them, you’re going to struggle to obtain organic, unpaid traffic. Keywords serve the following purpose:
As you may already know, Google uses bots to crawl the internet and identify new web pages to add to its index. In order for the bots – or ‘crawlers’ to understand your website, you’ll need to ensure that your on-site content makes it clear what your website is about. This means placing keywords in strategic places across your site, everywhere from the meta tags to the alt-image descriptions.
Keywords are also incredibly important when it comes to the SEO performance of your website. Companies compete to rank on Google for commonly-searched queries and keywords relating to their business niche, and being able to land that lucrative top spot means increased visitors, increased sales, and higher profits.
So, how can you add keywords to WordPress without running lots of plugins on your website? As WordPress is a fully-functional CMS platform with customisable HTML, there are plenty of ways for you to optimise your site from the basic WordPress interface:
If you’re familiar with HTML, one of the simplest ways you can add keywords to your WordPress site is by modifying your theme’s code. For example, if you wanted to edit your website’s meta description, you could go straight to Themes > Appearances > Header, and use the following formula to insert relevant keywords:
<meta name=”keywords” content=”insert keywords” />
When it comes to editing your website’s meta description, make sure to try to keep it around 150 characters so it doesn’t cut off mid-sentence. Note: if you’re not a pro at coding, we don’t recommend that you try to edit your theme’s HTML yourself. While plugins can increase your site’s loading time, you can always enlist the help of a WordPress SEO agency who will be able to run an SEO audit to improve loading times using various tried-and-tested methods.
Your HTML theme code isn’t going to be the only way you can add keywords to your WordPress site – it’s important not to forget about on-page content, such as blogs, landing pages, product pages, and more.
As explained above, Google’s crawlers are only going to be able to correctly identify your website if your on-site text is fully SEO-optimised in relation to your business niche. And don’t forget that crawlers are unable to read images – you’re relying on your text alone when it comes to identifying the right category for your business or website.
In fact, to make your website as visible as possible on the internet’s most popular search engines, it’s a good idea to build a comprehensive body of content, spanning blogs, how-to guides, product guides, and other informational content. It’s great for your ranking, and it’s also great for potential visitors. Offering high-value on-site content is one of the easiest ways to earn free high domain authority backlinks and organic traffic.
While there are thousands of WordPress plugins available to download and install on your WordPress site, it’s not the only option when it comes to inserting relevant keywords. You can easily add keywords to your pages if you’re minimally familiar with on-site SEO optimisation and HTML.
If you know anything about SEO, you’ll already know that having lots of 404 error pages on your website is a big no-no. 404 error pages negatively impact the user experience, and can even negatively impact your bounce rate. And when Google’s bots crawl your site, having an excessive number of 404 error pages can negatively impact your site’s reliability – and perhaps even your ranking.
To prevent 404 pages from building up on your website, we’ve created this quick guide to help you redirect your error pages elsewhere and save your SERP score. Let’s dive in!
Typically, a 404 error page occurs when you change a URL, or update your URL settings in one way or another, which creates a broken link.
If you’re familiar with Magento, you’ll already know that there are lots of different options when it comes to customising your URLs, so 404 errors can occur easily. You can also inadvertently create error 404 pages when you move from one platform to another, or even when moving from Magento 1 to Magento 2.
404 pages are pesky, but they’re not the end of the world – you can fix the problem by simply redirecting them elsewhere, such as to the site home page or the search page. You can also use extensions to redirect error pages to relevant on-site content.
If you want to be able to fix all your error 404 pages at the same time, you can go to Google Search Console > Crawl > Crawl Errors > Not Found, where you’ll be presented with a list of broken links on your website. It’s a good idea to check this every now and again to prevent broken links building up and hurting your SERP score.
If you want to redirect a 404 error page in Magento 2, you can do so manually (one by one) or redirect all pages to your search page at the same time. The option you choose depends largely on how many broken links and 404 pages you have on your site; if the figure is in the thousands, it’s not worth the time to redirect them all manually.
To redirect a 404 error page, head to Marketing > Advanced SEO Suite > Redirects, and add a redirect to any error 404 page. You can redirect visitors to your home page, or, if you’re redirecting manually, to a relevant category page.
The quickest way to fix all 404 error pages is to redirect them all automatically to the search page. This means you won’t need to constantly worry about checking and updating broken links.
Yes and no. While it is technically possible for you to change a broken link, we wouldn’t advise you to do so: you might inadvertently end up ruining your backlink SEO campaign by creating another round of broken links. Backlinks are the backbone of any effective off-site SEO campaign, and if you suddenly change several URLs, you could end up with thousands of new error 404 pages on your website.
Before changing any links, it’s a good idea to speak to Magento SEO experts, who will be able to advise you on how to better deal with accumulating 404 error pages.
Ever wondered why most companies present a humorous or whimsical error 404 page when you find yourself lost on their website? It’s simple – 404 error pages negatively impact the user experience. Who hasn’t been frustrated by finding themselves on an error 404 page after following a promising link?
It’s a good idea to customise your 404 error page with something fun or cute – by injecting some humour into the moment, you’ll hopefully counteract any negative reactions from visitors who find themselves lost on your site.
The best way to deal with broken links and error 404 pages is to redirect them elsewhere; this helps you avoid ruining your link building campaign and helps prevent your site being penalised by Google’s crawlers. And if you do create a custom 404 error page, make it something fun!
Whether you’re a seasoned pro or just getting started with your blog, one thing is for sure – you want increased traffic. While there are many ways to go about this, one of the best ways is to use blog comments. By taking the time to comment on other blogs in your industry, you can build relationships with other bloggers and attract new readers to your blog.
Commenting on popular blogs can greatly increase your visibility as a blog writer and content creator. Not only will commenting on an existing blog with high traffic put your name and your blog in the minds of the existing blog readers, but you are also likely to connect with other bloggers working in your niche. You can connect with the authors of the blogs you are commenting on.
Commenting on blogs in the right way can open the door to networking opportunities with creators, increase your blog’s readership, and drive traffic to your blog if done correctly. But how can you ensure your comments effectively drive traffic to your blog?
A great blog commenting strategy doesn’t mean posting those spammy comments on blogs we have all seen before. Forget comments such as “thanks for this article” and “great work!” – these comments will never give you the desired response. For the comments you leave on blogs to have any impact or to help you gain any traffic to your own blog, they must be insightful, knowledgeable, and sincere. Take a point in the article and expand on it, or raise a sharp further point that is relevant to the article. start a discussion, ask questions or provide links to further reading or statistics.
Putting the time and effort into leaving exceptional blog comments can help you add value to the conversations that are taking place within your niche, help you to build connections, and grow your network.
Commenting on blogs is a fantastic way to grow your network. By leaving thoughtful comments on popular blog posts, you can open the door to building relationships with other content creators and promoting your name and brand. Blog commenting allows you to build connections with other bloggers and readers, which can be invaluable in growing your online presence.
When you comment on a blog, add value to the conversation. Simply saying “great post” is not enough. Take the time to read the post and leave a detailed comment that adds to the discussion. By engaging in thoughtful conversations on other blogs, you are almost guaranteed to be noticed by the author of that blog. If your comment is well-timed, thoughtful, and adds to the conversation, the blog’s author will be more inclined to respond to you and begin a conversation.
After a few of these interactions, it will become easier for you to reach out to other creators via email. They will know your name, remember your interactions, and be far more likely to respond than they would to a cold email.
You may not gain a tremendous amount of traffic immediately from commenting on other blogs. Yet it is likely that if you are commenting effectively, you will gain enough traffic to make commenting on other blogs worthwhile.
Having said this, by commenting early on a blog post from a famous creator, your comment will get a good amount of views. Many famous blog writers have an extensive list of subscribers, many of whom will receive an email as soon as a new post is published. Leave a thoughtful, insightful comment that expands upon the post’s content and includes a link to your blog in the comment. The blog’s author, some of their keenest readers, and other bloggers will click on the link to check your content out. This may only happen sometimes you leave a comment, but by commenting frequently and building a consistent strategy, your traffic will likely increase.
There are multiple factors to consider when thinking about how to comment on blog posts effectively and gain traffic to your site. There are a few key points you should address to ensure that your comment is the best it can be. Assuming you have the basics set up — your profile and some existing content to promote — you are ready to start commenting.
When writing a blog post, keep the following pointers in mind:
The Right Blog: Commenting on high-quality sites with good traffic gives your comment the best chance of generating traffic and attention.
– The Right Time: Commenting early — as soon as possible after the blog was originally posted — will increase your chances of being seen and heard. This will put your comment at the top of the comment chain, allowing audiences to discover you.
– The Right Length: You will attract more positive attention by commenting longer, well-thought-through and relevant comments. A simple sentence is unlikely to engage any people and may suggest insincerity.
– The Right Questions: Continuing the discussion through well-thought-out follow-up questions will increase engagement with your comment. Don’t be afraid to respond to other comments, too, or tag other readers. They will return to read your comment, driving engagement.
When writing blog comments that get reciprocal views, there’s a lot to think about. It can be a little confusing when you begin to ensure that your comments include the right things! If you are looking for a foolproof way of ensuring that you are commenting in the best possible way, try following this handy structure for forming your comments to ensure length, ask questions and create a great discussion:
The Greeting
Your goal with your comment is to introduce yourself and set yourself up as an expert on the topic you are discussing. Begin your comment with a proper greeting: introduce yourself confidently and address the blog author by their first name. You should also think of a funny opening or an interesting fact about yourself to ensure that your audience keeps reading your comment!
The Compliment
Let the blogger know that you enjoyed their content, and tell them what you found informative and what you learned from them. It doesn’t have to be anything complicated. Something as simple as “I really enjoyed reading about your views on this topic” is enough.
Add Value
Your goal with any comment should always be to add value. This can be simple enough. You should always strive for your comment to be informative, entertaining and showcase your knowledge or opinion on the topic. Try asking some meaningful questions to get the author to expand on their point, share your insights and elaborate on areas the author has discussed. You could even add to the discussion if there is something the author has skipped or glossed over.
Before you click ‘post’ on your blog comment, as yourself, does this comment bring anything new to the discussion? If it does, you’re good to go! If not, go back and revise.
The Sign-Off
After showcasing your knowledge, reinforce that you enjoyed the author’s content. This is a great time to let the author know that you will be linking to their work in your own blog posts.
Follow up on any promises you make to link to the author’s content — breaking a promise is never cool and will likely hinder your blog comment strategy. Resist the temptation to link directly to your work here in the comments unless you have written specific information about the topic that the author or their readers may find helpful or interesting.
Blog commenting is a long-term strategy. While it is proven to help you succeed, you need to make it a regular part of your promotional activities to see the benefits. A commenting strategy might not be the only way to build an audience. Well-known blog writers also use SEO and social media tools to grow their blogs.
To take advantage of SEO and capitalise on an audience, it may be wise to invest in a WordPress SEO Agency. A specialist in SEO can help you create a long-term keyword strategy and introduce you to more complex blogging SEO tasks such as link building and website optimisation.
In addition, you should begin a social media strategy and encourage your content to be shared on social media and blogs. The average American spends 90 minutes daily on apps owned by Meta and is much more likely to engage with content from users they have found on social media. An excellent blog strategy will also incorporate this.
Using blog comments to increase traffic is almost as old as the internet. Take the time and effort to comment on different, high-profile blogs in your niche regularly. You can quickly grow your network, build new relationships, find new opportunities, and drive more traffic to your blogs.
However, commenting on blogs may only be part of your strategy to build an audience. The best bloggers also use SEO, including social media and sharing buttons, and write regularly. Blog writers should employ all these ideas to build an online presence and a large audience in today’s world.
Offline marketing methods like business directory listings and word of mouth play an important role in the success of dental clinics. Many people will simply choose a dentist surgery because their family uses it, or because they found it in the yellow pages and it’s nearby.
That only accounts for a percentage of your potential customer base though and if you want a steady influx of new patients it’s important to boost your online presence. This is because many people today do their research online – they search yell.com, check out recommendations on Facebook, and trust Google to find a suitable clinic for them.
The way we find businesses are changing and companies like dental clinics need to realize this shift in searching habits to remain competitive. Below we take you through five simple things you can do to boost the online presence of your dental clinic and make sure you are visible to those who search for your services on the web.
Google Business Profile is a brilliant starting point and this will improve your online visibility and also make your dental clinic look more professional.
A Google Business Profile is free to create and it gives your dental surgery a swanky business box when people search for you on Google or find your location on Google Maps. You know the one – on Google search pages it typically shows on the right-hand side and you can usually see a small map, photos of the business, and other important info like reviews and services provided.
Create a free Google Business Profile and make it as detailed as possible and this should do wonders for your online presence.
Physical business directories are becoming a thing of the past unfortunately but there are many online business directories you should use instead.
Popular examples that you need to list your business on include yell.com, LinkedIn Company Directory, Apple Maps, Bing, Super Pagers, and YellowBook.com.
It is also a great idea to do some research and see if there are any local online business directories. These are often created by the community and boost your online presence specifically for the area your clinic is located in.
Search Engine Optimization is a key practice that helps your website get ranked higher on search engines like Google and Bing.
You are essentially improving your website content and optimizing it for keywords that relate to your business. These are keywords that you expect people to search for when trying to find your dental surgery or the services you provide.
The keywords are incorporated into your web content and then you make other improvements like page loading speeds, optimized images, and creating a link portfolio. All of these steps basically allow search engine crawlers to find and index your website easier which then helps with ranking higher for search terms that your patients may use.
Dentist SEO marketing is incredibly important and if you can rank high on Google for a range of search terms you should be able to increase your website traffic which in turn boosts your online presence.
Today it’s not enough to merely optimize your website and have impeccable SEO – you must also try to provide useful information and content that your patients can benefit from.
The simplest way to do this is via regular blog posts and if you check out other businesses’ websites you will see that most of them have a blog.
This is now common practice but where the blogs used to be for stuffing keywords, they are now genuinely helpful. You could create blog posts on dental hygiene, guides on how to maintain your toothbrush, or even articles for children explaining how dentists work and why they shouldn’t be afraid of them.
Content like this helps SEO but it also builds a bond of trust with your patients and can do wonders for your online presence and brand recognition.
Social media is generally not as powerful for dental clinics but you could certainly look to create a Facebook page and perhaps even an Instagram page. Platforms like Twitter and Pinterest are not as useful and don’t really fit the dental industry.
A Facebook page could really help tap into another area of patients and boost your online presence further. The key is to post regular content that has real meaning and value to your customers. This could be dental advice and info posts similar to the blogs for your website.
These are all things that anyone can implement without SEO or web development knowledge and the results can be fantastic. We get that it’s tempting to rely on traditional offline marketing methods like word of mouth and business directories but dentist surgeries really can benefit from boosting their online presence and increasing traffic to their website too.
If you’re looking to increase sales on your Shopify e-commerce site, Google’s advertising programme remains a trusty way for you to gain new customers and land new sales within a quick time frame.
In this guide, we’re going to show you how you can easily and simply set up Google ads for your shopify store, while also being able to track your analytics and your ROI (return on investment.)
Let’s take a look!
Google ads refer to advertisements that can be placed within Google’s search engine. If you place an ad with google, a link to your business page (or product) will appear near the top of the search bar when customers search for specific keywords online.
Ecommerce businesses usually use Google ads to target specific keywords, for example, a Shopify store that sells vegan hot chocolate might try to monetize the long tail keyword “best vegan hot chocolate” to drive sales and engagement to their site. If you’re unsure about what keywords to track and target, it’s a good idea to enlist the help of Shopify SEO services, as SEO (search engine optimisation) experts will be able to perform keyword research relevant to your business niche.
Google uses a PPC ad programme (pay-per-click), so you’ll only ever pay for advertising when customers actually click through your site (regardless of whether they make a transaction or not).
To add Google ads to your Shopify website, you’ll need the following:
If you have all of these, here’s how to get Google ads up and running on your Shopify website:
Now that your account is verified, you need to set up your Google Ads and Google merchant account on Shopify. You can do this by heading to the Shopify app store and downloading the app called “Feed for Google Shopping.” This allows you to manage all three accounts from the one place.
And there you have it! All you need to do now is wait for Google to approve your application, and your ad campaign will be ready to go! You’ll typically wait around a day or so for your account to be approved, after which you’ll be able to advertise your products via Google.
When it comes to SEO, all optimisation techniques are equally as important. But when it comes to title tags, you really can’t afford to be making mistakes. Your title tags are usually visible just above the URL of your web page, and provide a clear indicator to both visitors and Google about what type of content the web page contains.
If you have lots of duplicate title tags, this can be bad for your SEO performance. This is because the search engine might not know which page to display on Google, and may end up displaying an empty page that will never end up ranking on the search engine. It can also mean that your high-value content never gets displayed, making it a waste of hard work and money.
In this quick tutorial, we’re going to show you how to remove duplicate title tags from WordPress, and explain why doing so is essential for your website’s SEO performance.
A duplicate title tag refers to two pages from the same website that share the same title tag, or meta tag. The meta tag is the title of the web page (or put simply, the link you click on when you’re browsing a search engine). A meta title is not to be confused with the meta description, which is a short paragraph detailing your site’s content, situated below the title tag.
Duplicate title tags can typically be caused by one of two things:
In-built SEO function in Themes. Some themes may come with in-built SEO functionalities, and will end up creating duplicate metadata for your web pages once installed. Before installing a new theme with SEO capabilities, you’ll need to first deactivate your current SEO plugin.
To understand why duplicate title tags matter, it’s important to first understand how search engines find and rank web pages on the internet. Using crawlers (aka bots), search engines ‘crawl’ the net with the intention of identifying and indexing content; the crawlers are able to categorise each web site based on its on-site text.
Once indexed correctly, Google’s own algorithm will decide whether or not a piece of content is high-value, and if so, will push the web page steadily up in ranking. This is where you’ll be able to SEO-optimise your pages and steadily build your visibility on search engines.
Therefore, it’s important for all your title tags to be organised and easily identifiable. If not, there’s a chance that preventable errors and empty pages are going to hold back the success of your SEO campaign.
Coming back to the importance of title tags, Google’s crawling system can be incredibly particular about what counts as indexed content. If your web page duplicates confuse the system, Google could end up displaying the wrong, empty page, or displaying nothing at all.
So, how can you remove any duplicate title tags from your WordPress website? Here’s what we recommend:
As explained above, make sure to revisit your SEO plugins and deactivate any that aren’t in use. If you use features from more than one SEO plugin, it’s a good idea to settle on just one and use it exclusively.
Similarly, you’re going to want to deactivate any SEO functions that come with your theme. This will prevent your theme from creating new duplicate meta tags every time you create a new web page.
For different web pages with the same URL, you can create a canonical URL to identify which page should be indexed. Adding a canonical URL is a way of establishing that one URL takes precedence over the other; this means that search engines aren’t having to make decisions for you about which pages to display.
If you’ve spotted duplicate title tags on your WordPress website, we’d recommend fixing this right away. Even websites that are already high-ranking can end up losing their position at the top of search engines, so acting fast will help to minimise any damage.
If you’re having recurrent problems with duplicate content, you can also opt to hire a WordPress SEO company, who will be familiar with the WordPress interface. SEO experts will be able to remove all duplicate tags, while also enhancing your overall SEO performance.
When you’re the owner of a chiropractic business, the internet is your greatest ally when it comes to finding new patients and clients. If you’re looking to increase traffic on your chiropractic website, this guide is going to cover absolutely everything you need to know.
Let’s take a look!
Website traffic refers to the number of users that visit your site during any given period. There are two types of traffic:
We’re going to go over several different ways you can increase website traffic, both paid and organic.
From setting up ad campaigns to creating high value content, here are 8 ways you can increase traffic to your chiropractic website:
One of the most comprehensive and easiest methods for increasing traffic to your chiropractor website is through a comprehensive SEO campaign. SEO for chiropractors (SEO = search engine optimisation) allows you to boost your content via the strategic use of keywords and on-site content, and helps you build a reliable reputation (in the eyes of Google) by building links through other websites.
An SEO campaign is a long-term investment in both your traffic and your site’s visibility online, and our number one recommendation if you’re looking to gain traffic without opting for the traditional PPC model.
If you do want to opt for traditional digital advertising, Google ads is probably the best route to take. Google ads operates a PPC (pay-per-click) model, where you’ll agree to a bid and pay Google every time a visitor clicks on your ad (even if they don’t make a transaction, or click off right away.)
While Google ads can be expensive, they can help you make quick traffic gains if your chiropractic practice is new and you’re looking to establish your brand online. But do note that PPC isn’t the most sustainable model if you want to keep your monthly ad budget to a minimum.
Another way you can increase traffic to your website is by being present on social media websites. From Twitter to Facebook, Instagram to Tik Tok, there are a wide range of varying platforms where you can post informational content, infographics, and other engaging information for your followers. If your followers enjoy your content, they’re likely to click through to your website and explore your services.
You can also look into social media advertising if you have an active audience on social media; Instagram, Facebook, and Tik Tok now even offer in-app purchases for commercial accounts, although these might not be entirely useful for a service-based business like a chiropractor.
While creating a blog is technically an SEO technique, it can also be useful even if you don’t yet have the budget to run a full-blown SEO campaign with a professional agency. A blog serves to both offer high-value informational content for your readers and clients, while also helping Google better understand what your website is about.
You could create a blog full of how-tos on chiropractic techniques, information on working in the chiropractic industry, and overall turn your blog into a one-stop-shop for all things related to your line of work. This will bring in organic traffic, while also boosting your SEO performance.
If your chiropractic business is going to be present on various social media websites, it’s a good idea for your account to actually be active and engaged. In fact, it’s better to have no social media than to have a social media account with just one or two posts a year – those who come across your profiles might get the impression that your business is closed, unpopular, or simply old-fashioned.
By responding to comments, liking posts, and posting regularly (even if you do set up a posting schedule in advance) you will draw an audience to your content and naturally increase web traffic by grabbing the attention of interested followers.
One of the fastest ways to make quick traffic gains on your website is to create location-based on-site content. You can create and upload service pages based on locations, create location landing pages, and post varied content that targets potential patients in your area by using the tags “near me” and “in my area” within your target keywords.
Not only does location-based content typically rank quicker than more competitive keywords, but you’ll also increase your likelihood of obtaining a new patient by targeting those within commuting distance to your practice.
Another way to increase traffic to your chiropractor website is to monitor your metrics using a tool like Google analytics. With Google analytics, you’ll be able to track your traffic sources, aka where on the web your visitors come from. Having access to this information makes it easier for you to optimise and double down on certain advertising or marketing strategies; you’ll be able to see which platforms or advertisements provoke a positive reaction (aka a click) and those which don’t.
You can also use Google analytics to track other KPIs, such as page views, session durations, exit pages, bounce rate, and more. Tracking these KPIs will be able to help you identify problem areas on your website, so you can modify and optimise pages with weaker performances and high exit rates.
While this tip doesn’t necessarily increase traffic directly, it does prevent you from discouraging existing visitors from returning due to a negative user experience. Functionality errors such as slow-loading pages, images not rendering, or a homepage that is difficult to navigate will all make a poor first impression on visitors.
If you want to maximise your chances that one-time visitors return to your website, you need to ensure that all UX aspects are taken into consideration and optimised accordingly. One key aspect to focus on is speed: if your site is too slow, it will be penalised by both visitors and Google.
With so many different ways to increase traffic to your website, there’s no need to settle on just one method.
In fact, combining an SEO strategy, Google ads, and regular social media activity can be a great way to target different demographics and locations, and create a comprehensive digital marketing strategy that will help amplify your chiropractor brand and provide a positive ROI.
Whatever method you use, the eternal Bill Gates quote applies: content is king. Without high-quality content to inform and engage your audience, it can be difficult to build consistent and reliable web traffic. Focus on offering something of value to your average reader or follower, and the engagement will surely follow.
When it comes to landing sales on your Shopify website, it’s not enough to just have good products, great customer service, and reasonable prices. You also need to think about marketing – and if you don’t have an unlimited advertising budget, it can be tricky. With so many eCommerce sites to compete with, it can be difficult to get yours seen.
This is where SEO comes in. SEO, also known as search engine optimisation, is going to be key in driving customers to your website. But what is SEO, and how can you improve SEO on your Shopify website?
Luckily, Shopify comes with an in-built SEO tool, so you can optimise your product pages, landing pages, and other on-site content easily. In this article we’re going to give you our top tips on improving your SEO performance on Shopify, get more organic traffic, and increase your sales over the long term.
SEO is a marketing technique that uses keywords and an emphasis on the user experience to build your ranking on the internet’s major search engines.
If you’re not going to be using a traditional PPC advertising method, or if you feel that your advertising budget is consistently too high, SEO is a great way to invest long term in the visibility and success of your Shopify website.
If you’re not an expert in these marketing techniques, not to worry – Shopify comes with a built-in SEO tool, “Shopify SEO”, that allows you to optimise your website via its own interface.
So, how can you best optimise your website using Shopify’s own SEO tool? Here are just some ways you can boost your site’s ranking and enhance its ranking:
Keyword research is going to be essential for any successful SEO campaign. Keywords are the core of any SEO strategy, as you want to gain visibility for search terms that your target customers are putting into Google. You can conduct keyword research on your own, using free tools such as Google Keyword Planner, or you can hire a keyword research expert to do it for you.
Knowing what keywords to target is going to make it easy for you to see gains in the first few months of your SEO campaign, so you can’t skip this step if you want to perform a successful strategy.
Now that you know what keywords to target, you should begin to start using them strategically on your website’s landing pages, product pages, and within other on-site content.
Make sure not to go overboard – keyword stuffing is highly penalised by Google, so you want to first make sure that your website content is unique, engaging, and relevant to each page.
You should familiarise yourself with writing SEO-optimised content (you can find plenty of tutorials and courses online), or hire someone to do it for you if you have the budget.
Having an on-site blog is great for two reasons: one, Google’s crawler system will be able to figure out what your site is about, and categorise it correctly. Secondly, you’ll be able to provide high-value content that attracts organic traffic and leads people to your products. For example, if your Shopify site sells IT equipment, you could create blogs such as:
“How to install Windows 11”
“Best gaming computers 2022”
“How to screenshot on your Macbook”
These are all popular search queries, and can direct customers interested in your business niche onto your website.
When it comes to SEO, your ‘bounce rate’ is going to play a significant role in the ranking of your online store. Your bounce rate refers to how many people click off your site in a quick period of time (without making a transaction) and having a high bounce rate will impact your SEO performance.
To ensure a low bounce rate, make sure to regularly optimise the user experience (UX) on your Shopify site. This means reducing loading times, compressing all images and visual content, and following tried-and-tested SEO practice when it comes to writing readable on-site text. If you’re not sure how to optimise your UX, you can enlist the help of a Shopify SEO agency, who will be able to perform a full SEO audit on your website and identify any UX challenges.
While it’s highly important to optimise your on-site content (product pages, landing pages, home pages and your blog), having a comprehensive SEO strategy also means creating off-site content that redirects back to your website. In the world of digital marketing, this is referred to as “link building”, and is going to be an integral part of your SEO campaign.
So, how can you create backlinks and improve your site’s authority in the eyes of Google? Firstly, you can’t spam social media websites – links from Twitter, Facebook, and other social networks don’t count towards your SEO performance.
Instead, you can take the conventional method of writing guest posts on high domain authority websites, and using these guest posts to link back to your site. While it might be tempting to opt for a low-cost guest post, we’d advise against this: while you might be making a temporary saving, you could end up ruining your website’s SEO campaign, or worse, even end up being penalised by Google. You need to ensure that you’re using high-quality domains, and creating valuable off-site content.
One of the easiest ways to improve your SEO is to make your Shopify site simple to navigate. As we discussed earlier, your bounce rate is incredibly important to your SEO performance, and customers will tend to click off if they can’t find what they’re looking for right away.
Some easy ways to improve your site navigation include: having a functional search bar, tagging and indexing your products correctly, and having a drop-down menu for each product category on your home page.
While browsing online, you’ve no doubt already come across a 404 error page while trying to navigate a website. As a visitor, it’s irritating, but if you’re the owner of the website, it could be costing you both your SEO ranking and revenue from potential customers.
That being said, 404 errors are incredibly common, and fixing them on WordPress is simple. In this guide, we’re going to go over everything you need to know about 404 error pages: why they matter, why you need to fix them, and a couple of methods to use if they pop up on your website. Let’s take a look!
404 error pages are a incredibly common, and tend to occur for one or more of the following reasons:
From both a UX perspective and an SEO perspective, 404 error pages are a net negative. Here’s why:
As alluded to above, you’ve probably encountered a number of 404 error pages yourself while browsing on various websites. If so, you’ll know how irritating it can be – if you’re unable to find the page or product that you’re looking for, you’re most likely going to end up clicking off the site and opting for a competitor instead.
This is where 404 error pages can harm your business: not only can they increase your bounce rate (which can lower your SEO ranking) but you’ll also give your customers the impression that your website is unorganised and unreliable, dissuading them from making a transaction or revisiting.
Having a lot of 404 error pages is also bad for your SEO performance: Google’s bots aren’t going to register and index the pages as they would normally, as the crawler system will operate as if they don’t exist.
This can mean hours of carefully SEO-optimised content not being seen by neither Google nor your customers – and you may even end up being penalised by Google for having a faulty or unreliable website. If your website is struggling with a lot of broken links or 404 error pages, it might be a good idea to hire a WordPress SEO consultant, as they’ll be able to ensure you don’t ruin your off-site backlink campaign while you remove 404 error pages.
Luckily, it’s fairly easy to fix 404 errors in WordPress. Here are just a couple of effective methods you can employ if you’re dealing with numerous error pages or broken links:
(Pro tip: we’d recommend saving a current version of your website so you can restore it fully if you end up making any unwanted errors.)
The first thing you should try is to reset your permalinks. You can find this option easily by opening your WordPress dashboard and finding > Settings > Permalinks. You don’t need to click or modify anything – just click on the button that says ‘save changes’, and your permalinks will be reset.
Now, head back to your website and try loading the pages again. If the 404 error page is no longer there, it was simply a permalinking problem. If the 404 error page persists, you’ll need to try another option.
As mentioned above, broken links and 404 error pages can often be caused by incompatibilities with a new WordPress theme or plugins. To be fully comprehensive, we’d recommend deactivating all your plugins and your WordPress theme to see if this makes a difference. If not, a plugin incompatibility isn’t the problem.
If your error pages are occurring because they used to link to a defunct product or sold-out item, the best way to get rid of them is by redirecting them elsewhere. This prevents you from ruining any backlink campaigns, and will reduce the possibility that visitors bounce directly after coming across a 404 error page on your site.
You can do this by installing a WordPress plugin, for example the ‘Redirection’ plugin. It’s also a good idea to use a plugin to create a custom 404 error page: a fun, engaging page with some humour is less likely to turn off visiting customers.
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