So, you have your fantastic new dental website and can’t wait for the patients to start flocking in. But the weeks pass by and there doesn’t seem to be any improvement, what is happening? Surely a website should attract hundreds of new potential customers?
Indeed it should but a key aspect to make this happen is SEO – Search Engine Optimization. This is a vital process and something that all websites can benefit from including dental practices. To boost your new patient uptake and keep your website thriving we discuss SEO below and how to optimize your online dental content.
SEO is a complex process but there are some great starting points for dental SEO. These are simple steps that anyone should be able to introduce without in-depth web development knowledge.
1. Research Relevant Local Keywords
The starting point of SEO is keywords as these are the words and phrases that potential customers will search for on Google. As dental practices typically serve a local area it’s advisable to research local keywords that utilize the town or city your surgery is in. Think about what a person might search for if they need to find a dentist or dental treatment. Phrases like “dentist in XXX”, “dental surgery in XXX”, or “dental treatment in XXX” could be useful for example where XXX is your location. Draft a list of keywords that local customers could search for and use tools like Google Keyword Planner to help research the phrases in more detail.
2. Create a Business Listing on Google My Business
Have you ever “Googled” a business and noticed that they have a proper profile complete with a map and customer reviews? Or maybe you’ve opened Google Maps and found a business in your hometown? These listings are possible by creating a Google Business Profile and this is a completely free service. Every dental practice should have a Google Business Profile and it should be as detailed as possible. You should include photos of your surgery and dentists, a link to your website, a business description that uses keywords, and important customer info like opening times and services provided. This is brilliant for SEO but it’s also a fantastic tool for potential customers too.
3. Optimize Your Website Content
Once you have created a list of relevant local keywords that you feel will attract new patients you must optimize your website for these phrases. If you optimize your content for those keywords, when people search for them on Google, you will have a better chance of ranking higher and thus getting new customers. Website optimization is an entirely separate subject and this could be where you need the help of professionals. You can do simple things to start like including keywords in the META title and description, including keywords in headings, and using keywords multiple times in any written content.
4. Create Useful Content for Your Patients
Your dental website will most likely have a set of generic pages like “About”, “Contact”, and “Services” and these are needed to give patients important information about your business. It’s also a great idea to provide other info that your patients can utilize too. The best way to do this is via a blog and you could have regular articles relating to dental hygiene, using mouthwash, and how to floss properly for example. This gives real value to patients and shows that you care but you can also use these blogs to add keywords and boost your SEO.
5. Encourage Patients to Leave Business Reviews
Google looks kindly on business reviews as it shows that your dental practice is active, has a customer base, and has a great reputation (hopefully!). It’s advisable to encourage patients to leave reviews on platforms like Google Business Profile, Trust Pilot, and any social media platforms you have. Always make sure that you reply to reviews thanking the customer, or addressing their concerns if this is possible too.
This is a fantastic starting point and by implementing these five things you should start to notice a difference in search engine results and website traffic. By optimizing your dental website you can stay ahead of the competition and make sure you are visible to potential local patients.
Google Analytics is a superb tool that can help improve your SEO and take your photography website or online store in the right direction. It gives you a wealth of information and statistical data about how your website is accessed and used.
As a photographer a website is a vital marketing tool to showcase your work and give potential customers information about your services. You can use it to create epic image galleries displaying your talents, sell your photos directly, or attract new clients.
Once you have your website created it can be difficult to know if it’s actually doing anything useful and this is where a tool like Google Analytics is hugely beneficial. Below we look at 10 specific reasons why as a photographer you should consider using it.
One of the simplest things you can do is to see which pages and content get the most traffic and engagement. You can use this data to make further improvements and optimize those pages even more. Not only that but you could look at what makes those pages successful and duplicate the processes for your content that is not getting as much traffic.
Why wouldn’t you want to take advantage of a free product from the best-known search engine in the world? Yes Google Analytics is completely free to use and all you have to do is register an account and enter your website details. Despite being a free tool, Google Analytics is incredibly detailed and rivals many of the paid analytical tools available.
As a photographer you probably target a particular region such as the city or county you live in for your photography services. With Google Analytics you can see if this targeted approach is actually working as it shows a wealth of geographical data relating to where people are accessing your website from. You can use this to see if your local keywords and SEO implementation is working for example.
Have you ever wondered what people actually do on your website? What pages do they visit and do they interact with any of the elements? This is a really important part of Google Analytics as it shows a range of activity data that you can then interpret to see what your website is doing well and which pages are underutilized.
As a photographer you most likely specialize in a particular field such as portraits, wedding photography, or travel photography. Your website should ideally reflect this and appeal to your target audience instead of being bland and generic. Google Analytics has some fantastic tools that allow you to glean more customer insight and demographics which you can put to use to create targeted content.
A high bounce rate means that a user clicks on a page and quickly clicks off and goes somewhere else. This essentially means that the page isn’t getting much traction and the content isn’t interesting or useful. Google Analytics provides reports on pages with high bounce rates so you can look at making improvements and dissect what the problems are.
You probably have social media profiles like a Facebook page for your photography business and this is a great idea. It can be difficult knowing which online avenues are performing well though and Google Analytics helps you do this. In the channels tab you can see information on things like direct website traffic, organic search traffic, and social medial performance.
A photography website can look fantastic but this doesn’t mean it has optimum performance and SEO and this is where Google Analytics helps. There is a behaviors tab and a host of useful info that shows potential site errors and areas of improvement. This includes things like page loading times which are important for SEO and your user’s experience.
There is really nothing to lose from using Google Analytics and all it takes is a little time and effort to learn. If you feel daunted or overwhelmed it could be an idea to look at local SEO services for photographers as there are professionals who know this platform inside out and how to utilize it for photography businesses.
Regardless, it is a powerful tool and one of the first ones you should use to try and improve the performance of your photography website.
Social media is a great way to engage with clients, share your work, and promote your brand as a photographer to the world. We get that it’s difficult to know where to start and what to do and we see many photographers simply posting photos and expecting great results.
This isn’t the best way to build your social media following and it takes more effort and a detailed approach using various techniques. To give you a head start we have listed eight social media tips for photographers below – enjoy!
Isn’t it frustrating when you take the time and effort to like a post or leave a comment on a photo only to have it ignored?
This is a big no-no for photographers and you must be willing to engage with your followers and show that you value their time and effort. Reply to comments, like things – just interact with people so that they know their voice is heard!
This might seem like stating the obvious but make sure you show your incredible photography skills and post high-quality images for your followers to see!
This is highly important because photography is a visual business – if people can’t easily see the standard of your photos they may start to mistrust your skills.
To create popular social media platforms you need engagement and things that people can do. If you just post amazing photos you may get a few likes and shares but not much else.
Add text and features that people can interact with in your posts. This could be opinion polls or even simple questions in the photo captions. You could ask people to guess where the photo was taken or to critique your work.
We all love getting a discount or something for free so why not do this for your photography posts? The key with social media contests and giveaways is that they should ask for something in return. You could set up a contest where the first X people who like and share your photo wins a prize for example.
They get a nice prize and you get improved engagement and potentially some new followers – fantastic!
How many times have you checked a business’s social media pages only to find that the last time they posted anything was in 2018?
This doesn’t fill you with confidence and it shows a lack of care and interest on the photographer’s part. Irregular posting can also damage SEO and your online presence.
To get the most out of your social media channels you need to create a posting schedule and stick to it. This could be three times a week on Mondays, Wednesdays, and Saturdays for example – whatever it is, keep it going and be consistent.
As a photographer it’s easy to get stuck behind the lens and only ever promote the work you do. This is fine but it doesn’t really convey your personality or help customers get to know you.
It’s a great idea to include personal images and show photos of you at work or in the studio for example. When people can put a face to a name they are much more likely to trust you and learn more about what you have to offer.
We’ve seen photographers make the mistake of instantly creating profiles on EVERY social media channel.
This can be exhausting and it isn’t always productive. You will be far more effective if you only concentrate on platforms that are relevant to your niche. A wedding photographer might benefit more from Facebook as opposed to Twitter for example.
Throughout all of this you need to promote your channels so that people have a way of hiring you or buying your photos!
Make sure that things like your social media profiles have links to your website or online store. You can also post occasional links in your posts but they must be relevant to the content. This helps SEO for wedding photographers and other businesses and can build your backlink profile.
With these tips and some incredible photos to showcase your work your social media following and engagement should flourish in no time! Don’t worry if this seems like a lot to take in – take it one step at a time and work down this list of tips to gradually improve your social media content.
Certain companies are everywhere and they stick in your mind – this is no coincidence; it’s because they have carefully crafted their online presence. A strong online presence is hugely beneficial for businesses as it cements your brand awareness, helps raise your reputation, and ultimately can boost sales and profit.
But how do you do this? Is there a magic formula to follow so your business can become part of the popular crowd? There is no foolproof plan but there are some simple things you can do to improve the online presence of your business and we discuss six of them below.
Love it or loathe it social media is an integral part of modern business and it’s one of the easiest ways to build your online presence.
Many companies have entire teams dedicated to their social media brands and it can also serve as an additional source of income from sponsorships and direct sales.
Developing your social media presence takes time though and it’s something you must be willing to stick at. You can’t simply create an Instagram account, post a couple of pictures and then forget about it – that will achieve nothing.
You have to consistently create quality and useful content that your followers can relate to and/or engage with. Don’t simply sign up to every social media platform either – look at the different options and see which services complement your business the best and concentrate on them.
Not only should you look at content on your own website and social media profiles but building a catalogue of guest posts can really help boost your online presence.
Many companies and websites accept guest blog posts and have a policy and guidelines to follow for submissions. By giving your opinion, sharing your knowledge, or promoting your business on other high-authority websites you can greatly increase your exposure.
It also works to boost your SEO as you can typically include backlinks to your website with targeted keyword anchors.
Search Engine Optimization is a huge part of building your online presence as it improves the chances that customers can find your company via search engines like Google.
This is the process of optimizing your web content for specific keywords so that Google ranks your website higher when people search for them.
ClickSlice for example may want people to find our different SEO services and thus create content for important key phrases like “SEO courses London”, and “SEO training London”.
By creating a sound SEO strategy for important keywords you can build your online presence purely by the volume of people that use Google on a daily basis.
Email marketing is often overlooked but it can still yield results and it is another opportunity to build your online presence.
You could create an email newsletter and have a subscribe pop-up on your website or promote it via your social media profiles. Customers could then opt to receive regular updates from your company relating to new product releases and other useful info.
The key to successful email marketing is to make the content relevant, useful, and unobtrusive. How many times have you unsubscribed from an email newsletter because your getting several emails per week?
No one wants that! All you have to do is create semi-regular email content that customers will enjoy. This could be useful product tips, access to exclusive content, or even promotional material relating to new products. That steady drip-feed of content should work to build your presence and continually remind customers that you exist!
While SEO helps get your website ranked highly on Google it won’t help retain customers or get them to buy your products or services.
For that you actually need a website that is usable and this is still an area many companies fall down. Have you ever opened a website only to find that the content takes forever to load, links are broken, or the text is too small?
Every time I open a website with problems like this I die a little inside and let out an audible sigh. Ultimately I then usually close the site and look for a competitor with a better website. You can guarantee that this is what many others do if they encounter a poorly designed website that is difficult to use.
A great way to boost your online presence is to craft a user-friendly website that customers want to come back to!
Don’t be that quiet kid in the corner anymore – instead, be the loud one, the kid that oozes confidence and gets invited to all the parties! Joking aside you understand the analogy – an online presence is vital to get your business noticed and ultimately improve web traffic, reputation, and custom.
By doing simple things like email marketing, social media posting, and submitting your company to business directories you can boost your online presence and push your business in the right direction.