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Social media is everywhere and we can guarantee that most people you know use at least one platform. It has transformed the way we live but more importantly for your carpet cleaning business, it has changed the way businesses market themselves and increase their brand awareness.
Platforms like Facebook, Instagram, and Twitter have huge potential and due to the sheer volume of people who use them daily, they can be amazing marketing tools for your carpet cleaning company. We take a look at some basic social media concepts and how you can boost your brand awareness using them below.
Before we look at ways to increase your brand awareness let’s take a crash course in social media. For your carpet cleaner SEO and online marketing it’s probably best to concentrate on Facebook and Instagram.
These are generally the best platforms for marketing this type of business whereas sites like Twitter and Pinterest may not be as useful. With that in mind, the following are some important things to remember concerning your social media marketing:
– Be consistent: We’ve seen this time and time again when a company starts a social media profile, makes a few posts, and then never logs onto the account again. This doesn’t work. You need to post regular content and create a consistent schedule to keep people interested but also for SEO purposes.
– Make your content engaging: Don’t make the mistake of just posting links to your website and service pages and expecting it to work either! People want interesting content that they can benefit from. You should therefore mix in things like self-help posts and tips for customers relating to your services as well as direct promotion.
– Always interact: If people take the time to like, share and comment on your content, the least you can do is reply and show them your appreciation! This can be time-consuming but make sure you reply to every comment, like posts, and just show your customers that you are present and care.
1. Paid Advertising
Have you ever scrolled through your Instagram or Facebook feed and noticed those small adverts at the side of or beneath posts? These are paid advertisements and it’s something you can do for your carpet cleaning company. The exact model, pricing, and how they function will differ for each platform but the underlying theme of exposure and increased business remains the same. You can create targeted adverts that are seen by potentially thousands of customers and each time they even see your ad, your business is sticking in their minds, thus increasing your brand awareness.
2. Content Marketing
Content marketing takes many forms but the basic principle is to generate interesting and useful online content that your customers can benefit from. This could be blog posts, email newsletters, or in this instance, helpful social media posts. The idea is that the content will help your customers and show your business in a positive light. The bond of trust is then improved and the more people take the time to read your social media posts, the greater your brand awareness increases.
3. Positive Customer
Engagements As mentioned above an important part of social media usage is to be active and engage with your customers. You should always take the time to reply to any comments left, like them, and have positive interactions with people. Every time you do something positive like this it has a two-fold consequence. Firstly the person you engage with should have an improved perception of your carpet cleaning company as will anyone who sees the interaction. Positivity in social media is just a great way to build your reputation and get people thinking about your company in the right way.
4. Tap Into Local Communities
Typically as a cleaning company you will service a specific area such as a county or city. You can use social media to tap into the regions you want to target and thus make your marketing more effective as well as increasing brand awareness. Many cities and towns have local Facebook groups for example where people post news and updates. These groups also often allow businesses to market their services and they can be a fantastic source of customers.
Why would you not want to use social media to your advantage after seeing the amazing reasons how it can help your carpet cleaning business?
All of the major platforms that you would consider using are free so you can still keep working and attending to customers while doing social media marketing in your spare time or even for 30 minutes before you go to bed!
Although a major part of a photography business is your skill with a camera and eye for detail, there are many other skills and practices you need to master. You need excellent confidence and the ability to communicate with clients for example.
In the digital world, a vital tool to boost the visibility of your photography business is SEO. As you will see below this is a process that hopefully allows you to rank highly on Google and make your photography services easier to find.
SEO isn’t something you can implement overnight and it can be incredibly complex but there are some simple steps you can take to give you the best SEO for photographers.
The starting point is keywords and you can’t implement any photography SEO strategy without them.
You must first create a list of suitable keywords that customers are likely to search for on Google. This can seem daunting but just put yourself in their shoes and think about what they may type.
To make this easier think about what niche of photography you cover and your local areas. Perhaps you are a wedding photographer in South London? Maybe you take portraits and do events photography in Essex?
By thinking like this you immediately have some key phrases! You can then use tools like Google Keyword Planner to do further research and find keywords that don’t have as much competition.
You now have a fantastic list of keywords that customers are likely to search for to find your photography business.
From here you must optimize your web content to reflect those keywords. This includes your website pages, blog articles and more. Some basic optimization tips include:
– Include the keyword in the META title and description tags of each web page
– Use keywords at several points throughout written content like blog articles
– Try and use keywords in headings and subheadings
There are entire guides on website SEO and you could also benefit from some tools and plugins like YOAST SEO, Rank Math, and SEM Rush. An SEO agency like ClickSlice can also help optimize your content professionally.
In years past marketing your dentist practice was pretty simple and you could list your business in things like the Yellow pages or local business directories. Word of mouth would also really help maintain your clientele – families would typically stick with the same dentist and they would then recommend your services to others.
This still works to a certain extent but the increase in competition and transformation to a largely digital world has meant dentists must rely even more on their websites to attract new patients. The simplest way to make a viable dentist website is to implement SEO and in the below guide, we explain what it is, and four basic tools you can use to get started.
You should now be itching to implement SEO for your dentist website, but how do you do this, and where do you start? SEO is an entire industry in its own right so eventually, it could be beneficial to enlist the help of professional dental SEO services. To start, however, these four tools will help give you an SEO boost and for the most part, they are easy to use.
1. Google Keyword Planner
To have effective SEO you need to optimize your web content around keywords and phrases. These are the things people will search for on Google like “dentist surgery in XXX”. Google Keyword Planner is an excellent and free tool that helps you research appropriate keywords for your dental surgery.
2. Google Business Profile
You have probably searched on Google for a business and noticed that some have a special box on the right-hand side that shows things like their location, star rating, and opening times. Wouldn’t that be fantastic to have for your dental practice? Of course, and it is possible if you use Google Business Profile. By signing up for this free service and listing your business you can naturally improve your SEO but also look more professional when people find your surgery online.
3. SEO Site Audit by Ahrefs
How can you expect to implement SEO improvements if you don’t even know what’s wrong with your website to start with? Well, there is a simple tool you can use to remedy this – Ahrefs SEO Site Audit. This free tool analyses your website and checks for common SEO weaknesses like missing HTML tags, slow loading speeds, duplicate content, and issues with JavaScript and images. By using this free auditing tool you immediately have a starting point for your dentist SEO.
4. Google PageSpeed Insights
How irritating is it when you open a website only to be waiting for minutes as the images slowly load? This is incredibly frustrating but it is also detrimental to SEO. Google doesn’t like slow loading times! Because they are such a nice company though, they provide a free analysis service in Google PageSpeed Insights. This is a simple tool that assesses your page loading times and shows areas for improvement.
These tools are all free to use and are a fantastic starting point for your practice’s Dental SEO so why not give them a try today and start boosting your online presence? With a list of local keywords to target the region your surgery covers and optimized web content, you should be able to increase website traffic and keep a steady flow of new patients registering at your practice.
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