Did you ever notice some businesses with relatively high traffic and you have ever wondered what seems to be the difference between yours and theirs? Their product or service always shows up at the top of your search results somehow, even when you are not actively looking for them.
Well, one of the obvious reasons for this traffic may be due to the optimization of Google Ads sitelink extensions.
What are sitelink extensions? Sitelink extensions are simply one of the additional links that show under the main title in your Google Ads. These links direct traffic to specific pages on your website, which could be a product page or your contact page.
Google offers a range of extensions including sitelink extensions, location extensions, call extensions and callout extensions, hence, Sitelink extensions are one of the many features of Google Ads.
A sitelink extension example is a link you create under a Google Ad to direct people to your sales page whenever you are having a special sale going on.
Overall, sitelink extensions are great options if you need to drive more traffic to your website and increase sales.
Simply put, these Google Ads Sitelink Extensions are used to drive more traffic to your website, thereby, automatically increasing sales.
Every Google Ads sitelink extension should include a short, and catchy headline, a brief description of your business, and a link to your website which could be in the form of texts or images.
In addition, Google Ads Sitelink extensions allow you to indicate different ad campaigns for each link. Not only that, they allow you to showcase different aspects of your business, such as a promotion or a new product as well as help to create a user-friendly customer experience where they can easily click through to the page they need without necessarily having to search for it.
Here are some benefits enjoyed by businesses who leverage Google Ads Sitelink Extensions:
If you have not been utilizing the use of Google Ads sitelink Extension, it is highly recommended that you give it a try.
Now that you know that sitelink extensions are a type of ad extension that lets you add extra links to your ad, beyond the standard website link, you can use it to drive traffic to other parts of your site, including your blog or product pages.
Setting them up shouldn’t be stressful, all you need to do is follow these steps:
– The website URL of the page you want to link it to
– The text you want to show up as the link which can be up to 25 characters
One of the admirable benefits of utilizing Google Ads sitelink extensions is that they present the non-stop opportunity to direct traffic to specific pages on the website page you need. It is a great way for small businesses to boost traffic, redirect them to specific pages and ultimately increase conversions.
To get the most out of these google extensions, there are some practices to keep in mind when creating sitelink extensions,
Apart from the aforementioned practices, Google also has a few recommendations for optimizing sitelink extensions to get results.