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Today’s entrepreneurs have the world at their fingertips, literally. The internet has made it possible for anyone to become a successful entrepreneur, but that doesn’t mean everybody does. Despite the illusion of fast-tracked success and adoration, being a successful entrepreneur takes more than a bit of hard work.
In fact, the life of an entrepreneur is less glamorous than you might imagine, particularly when you’re starting out. Of course, if you’re willing to put the effort in, you the rewards are spectacular. Want to be your own boss and make it on your own terms? Take a look at the five must-have things every successful entrepreneur needs…
Contrary to popular belief, success doesn’t happen overnight. If you’re looking for a fast-tracked way to make it to the top, entrepreneurship probably isn’t for you. Every ‘overnight success’ you encounter has spent years toiling away behind the scenes to get to where they are now. Furthermore, the path to success is rarely easy.
Whether you’re inventing a new product, launching a new business or creating an innovative social enterprise, you’ll hit stumbling blocks along the way. To be successful, however, you’ll need to find a way to get around them, through them or over them.
When you start out as an entrepreneur, chances are you’ll be working on your own a lot of the time. Budding entrepreneurs rarely have the budget for staff, fancy offices or vast amounts of equipment. In fact, a coffee machine is probably pushing it. Instead, you’ll be flitting from one job to another as you try to get your organisation off the ground.
Fortunately, the staff, equipment and fancy offices for come along, providing you stick at it long enough to be successful. Entrepreneurs are known for their precision and attention to detail, so if you’re detailed-oriented and organised, you’re already on the right track.
Every element of your product, service or brand is going to be scrutinised. Investors, competitors, customers and clients will be queuing up to assess what you’ve got to offer, so it’s essential that every detail is covered. If you’ve got the tenacity to cover the seemingly minor details, as well as the major ones, it will stand you in good stead for life as an entrepreneur.
Entrepreneurs are known for their hard work and you will certainly need to put the hours in if you want to be successful. However, working 24 hours a day, 7 days a week isn’t sustainable in the long term. Many entrepreneurs who devote too much time to their work end up burning out before they can enjoy their success.
If you want to build an entrepreneurial career, you need to find a way to balance your long hours with some form of relaxation. Whether that’s time with family, socialising with friends, hitting the gym or practising a hobby is up to you.
Of course, being an entrepreneur isn’t the right choice for someone who wants to clock out everyday at 5pm or enjoys working part-time. Being your own boss may sound attractive but, in reality, it’s a hard slog with limited downtime.
The trick to building a sustainable career is an entrepreneur is factoring in that downtime and making it a priority. If you can do this, you’ll be able to build long-lasting success in your industry, rather than fleeting fame.
As entrepreneurs tend to work alone when they’re starting out, it can be hard to let go. When things start moving forward, however, it becomes impossible to undertake every task without assistance. Entrepreneurs have a tendency to micro-manage, which is frustrating for everyone involved.
The best entrepreneurs are self-aware enough to recognise their own strengths and weaknesses. What’s more – the know when to call in help. If you’re launching a social enterprise and you’re not a tech wizard, for example, there’s no point spending hours trying to troubleshoot your network when issues arise.
By hiring staff and outsourcing to companies, subcontractors and freelancers, you can build a reliable professional network. This will give you the resources you need, whenever you need them. Furthermore, outsourcing your needs to specialists means you can access their expertise in the most cost-effective way. By doing so, you’re freeing up more of your time, which you can dedicate to your core business activities.
If you’re going to be a successful entrepreneur, you’ll need some form of publicity. Whether you want to be a recognisable face, or you want your brand to become a household name, marketing and promotion is critically important.
In today’s digital landscape, the internet is the most effective way to build a profile and establish a new product or service. No matter what sector you operate in, it’s vital to have a positive online web presence.
Anyone can setup a website, but this doesn’t mean that people will automatically know where to find you. Instead, you’ll need to invest time in promoting your brand online and attracting clients to your content.
Search engine optimisation, content marketing and PPC are all effective ways of doing this. As well as providing long-term results, you’ll find that building an online profile brings immediate rewards too. With the right expertise, you can promote your online profile and see your traffic spike within hours.
There’s a lot that goes into making a product, service or brand successful but publicity is always a key factor. However good your USP is, it won’t sell if people don’t know about. To generate interest, you’ll need the right tools build your profile and engage your target audience.
If you’ve got what it takes to become the next successful entrepreneur, ClickSlice can help. Our SEO services are guaranteed to increase your search engine rankings and generate increased website traffic. Want to build your profile and gain maximum publicity? Contact ClickSlice now on 020 3287 3638.
Your click-through rate is one of the most important metrics to monitor. In fact, many people see their CTR as the most important measure of their online marketing campaigns. But what impact does your CTR have on your SEO? Conversely, how does your SEO affect your click-through rate?
With so many aspects to consider, we take a look at the relationship between click-throughs and SEO success. Read on to find out how to enhance your SEO and increase your CTR…
Your click-through rate, or CTR, tells you how many people have clicked on a link to your website. If 100 people see your advert and 10 people click on it, for example, you would have a click-through rate of 10%.
A well-executed marketing campaign includes persuading users to visit your website or landing page. The first step is getting your advert in front of your target market. A high number of views or ‘impressions’ means that your adverts are being displayed in a good position.
The second element involves increasing the number of people who actually click on your link. With well-written adverts, for example, you can enhance your CTR and see an increase in your traffic.
Increasing your click-through rate means that more people are clicking on links and, therefore, visiting your site. Furthermore, high click-through rates are linked to better rates of conversions too. As well as sending more traffic to your site, a higher CTR should mean that your sales increase accordingly.
Ultimately, a healthy CTR indicates that your online marketing campaigns are working. By hooking prospective customers with your marketing content, you’re enticing them to visit your site. At this point, you can deliver substantially more content and persuade them to engage with your brand.
Absolutely. Search engine optimisation determines where your webpages rank for specific keywords. If you’re the first result when people search for ‘bakeries in London’, for example, more people are going to see your advert. When compared to ranking on the third or fourth page, for example, the number of impressions you will receive is dramatically different.
When your adverts receive fewer impressions or views, less people will be clicking on your links too. On one hand, this isn’t too problematic. Consider the following example:
Advert on page 1 of Google receives 10,000 impressions and 1,000 clicks = 10% CTR
Advert on page 4 of Google receives 10 impressions and 1 click = 10% CTR
Statistically, your CTR remains the same in both instances. This means your content is working well and is persuading 10% of users who see your ad to click on it. In reality, however, there is a significant difference between getting one click and getting 1,000!
By increasing your impressions, you can, therefore, increase your CTR too. To achieve this, you’ll need to enhance your SEO and improve your rankings.
Fine-tuning your marketing content will, of course, have an impact on your click-through rate but, if no-one is seeing your ad, then they can’t click on it. By using SEO to rank highly for relevant keywords, you can increase your organic CTR. As a result, your web traffic will increase, as will the potential rate of conversions.
This one is a little bit trickier but bear with us and we’ll explain. Google is notoriously secretive when it comes to their ranking algorithms. We know that some factors, such as the quality of your content, undoubtedly affect your SEO rankings.
However, Google has been reluctant to confirm or deny all the factors they take into account when ranking sites. This has led to differing opinions over what really matters when it comes to SEO. Despite this, most SEO experts now agree that your click-through rate does have an impact on your rankings.
Search engines set a baseline of how they expect a webpage to perform in terms of CTR. If your ad is current halfway down page two of the search results, for example, Google might expect you to have a click-through rate of 3%.
If your advert starts over-performing and your CTR soars to 15%, for example, Google is going to start wondering why. Furthermore, it will be keen to capitalise on your success and should, therefore, rank your webpage more highly.
Conversely, if Google expects your advert to have a CTR of 3% and you’re only achieving 1.1%, this could send you further down the rankings.
Whilst this hasn’t been confirmed by Google itself, the latest data does appear to show that your CTR will impact on your SEO rankings. Due to this, it’s important to keep your CEO to the baseline level or above it.
In essence, SEO and CTR have a symbiotic relationship. They are innately linked and typically perform best when they are both fully optimised. Due to this, it’s important to implement effective SEO strategies. Similarly, you’ll want to monitor your CTR to determine how successful your SEO campaigns are.
Whilst the relationship between CTR and SEO is important, don’t lose sight of the value of CTR as a single entity. When people are clicking on your links, it means they’re visiting your site. This is the main aim of any SEO activity, so a high CTR should always be welcomed.
To achieve consistently high CTRs, however, you’ll need to put the effort in with your SEO. Fortunately, help is at hand. If you want to learn more about improving your SEO performance, why not get in touch with us?
With in-house SEO experts ready to answer your burning questions, we can provide all the info you need when it comes to enhancing your SEO, boosting your CTR and increasing your ROI! To talk to a member of the team, contact ClickSlice now on 020 3287 3638.
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