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Are you using digital marketing in your enterprise? If the answer is no or unsure, know that you are lagging behind. The marketing niche is adrift. Traditional brick-and-mortar models no longer bring results. They are expensive, lengthy and unreliable.
Starting from 2017, marketing professionals are referring to the session as post-digital marketing period. In their study, Smart Insights found that most businesses already have some form of digital marketing.
About 34% have already integrated digital marketing into their marketing strategies while 17% do not have a digital strategy though they use several channels for online marketing.
Brands no longer broadcast their ads on television and sit back waiting for clients to come. Rather, they use digital marketing campaigns that help build communities around their enterprises to strengthen their image, sustain high sales and grow over time. In this post, we take a comprehensive look at digital marketing to demonstrate why now is the best time to start investing in digital marketing.
Digital marketing is an umbrella term used to refer to online marketing efforts through channels such as emails, social media, search engines, and websites to reach and connect with the target audience. Good digital marketing strategies involve understanding
where your target clients are and reaching them using the best strategies. Some great digital marketing strategies include;
Other digital marketing strategies include social media marketing, Google Ads, Search Engine Optimisation, email marketing, and marketing automation.
Even as digital marketing takes root and its benefits become evident, many businesses still opt to go the traditional way. However, it comes as a rude shock when the target clients find alternatives that are more reliable, direct and satisfying. Here are some great reasons why you need to put more investment to digital marketing.
To succeed in the current highly competitive marketing environment, investing in digital marketing is not an option. It is the best way to fire an enterprise and keep the fire for faster growth burning. When implemented appropriately, digital marketing guarantees the highest return on investment.
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