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SEO and Google Ads are the core components of SEM (Search Engine Marketing) today. They are also among the most important tools when it comes to digital marketing campaigns. While they have huge similarities and differences, their applications have always pitted the online marketers into an unending debate on which is better. Therefore, which is better for your business? In this post, we demystify SEO and Google Ads to establish how they operate and establish the better option for you.
This is an advertising platform run by Google. It allows marketers to place their ads on Google Search Result Product to visitors. As an advertiser, the marketer has the option to pay every time that a visitor clicks his adverts placed on websites that participate in Google Ads program. This is referred as PPC (Pay-Per-Click). Consider Google Ads model like a big auction where advertisers are competing for limited advertising space.
Google Economic Impact Report Indicates that businesses that use Google Ads make an average of $2 for every $1 they use on Google Ads. This figure is likely to be a lot higher if you outsource your google ads management to a PPC agency. Another study done by Search Engine Watch found that 72% of marketers who use Google Ads plan to increase their spending on PPC because of positive results. This means that the potential of Google Ads is very high when implemented correctly. However, get it wrong and you’ll literally be throwing money down the drain.
SEO (Search Engine Optimization) is a marketing method that mainly focuses on getting content that is relevant to search engines. The main objective of SEO is helping your business to get better ranking on natural and organic search results. If you implement SEO optimization appropriately, it helps to grow links and customer engagement.
According to Pole Position Marketing, bigger companies are likely to implement SEO strategies compared to the small ones. In 2014 and 2015, Pole Position Marketing found that about 30% of businesses with 10 or fewer employees are likely to implement an SEO strategy. However, this percentage goes up to 45% for businesses with more than 11 employees.
To establish whether to use Google Ads or SEO, you need to review the business goals and targets carefully. If you only have a small budget or the business is at start-up, consider starting with SEO and using Google Ads after reaching a certain level of growth to use both. Here, the secret is not to look at SEO and Google Ads as contrasting marketing strategies. Rather, you should marry them to enjoy the benefits that come from each. If you simply go with one option, the chances are that you will miss high traffic and other benefits that come from the other. Once you have decided to use Google Ads, SEO or both, ensure to set targets and review them progressively over time.
Social media marketing is the canon that will fire your enterprise to success. That is right. Your current clients, the target audience, influencers and everyone else is on social media. 75% of male internet users and 83% of female internet users are on Facebook. 81% of the millennials check their Twitter accounts daily while 6 in 10 online adults are on Instagram.
What these figures mean is that all that your business needs to grow is leverage or appropriate social media marketing strategy. Reach the target audience, understand what clients want, and professionally answer their issues.
Well, you might say that your business is already on social media because you run an account there. But this is not all. You need to understand the social media dynamics, use all the available tools, and learn about the competitors in order to outdo them in their game. Digital marketers agree that social media is only opening up. Therefore, be part of this great train that is helping enterprises to grow rapidly. When social media marketing is implemented appropriately, here are the main benefits to anticipate.
Notably, social media is one of the most cost-effective online marketing tactics. When a good social media strategy is implemented, your brand gets greater recognition because it will get engaged in a broad range of audience of clients.
To get started on social media and start interacting with clients, you need to set up brand profiles. Then, ask the employees, sponsors, clients, and business partners to visit, like the page and start sharing it. By getting more people to interact with the business content, you will raise brand awareness and embark on a journey to grow its reputation.
To get more from social media marketing, you should consider investing ample time to study and know what the target clients want. Here, you also need to create content that can help visitors relate to the business more. Let us take an example of a business in the fitness industry. You need to create content that helps answer questions such as the best strategies to lose weight, great fitness strategies for the elderly, special recipes, and related content. The bottom-line is to understand the target audience and bridging the information gap.
If your enterprise is not using social media marketing, the inbound traffic will only come from usual clients. Those who are already cognizant of your brand are already searching for related keywords that your enterprise is ranked for. This means that it will ultimately become more difficult to reach new clients outside the common customer base.
Social media profiles add to the brand marketing mix that acts as the gateway to the website, blog and email marketing. Therefore, social media will act as a melting point to net different clients to your brand. By forming groups, following competitors, and guiding discussion about your industry or brand, social media offers the opportunity to showcase what the brand has and funnel traffic to the main site. To draw more traffic, use social media to shout about the latest offers, new info, coupons, and membership specials.
One of the main reasons for posting content to social media profile is driving traffic. It is also a unique way to raise ranking on social media. Though social media does not have a direct influence on search engine ranking, more than 58% of digital marketers indicate that posting great content on social media is directly correlated to better ranking on search engines. But how does it happen?
Today, everyone uses Google to search for information. In many cases, people searching on Google only open what is on the first page. If a business is featured on subsequent pages, people will rarely open it. But Google search algorithm has advanced so much and is interested in getting what delivers better UX to the front page of search pages. The algorithm follows carefully even what takes place on social media.
To get better ranking, make sure to craft high-quality content and integrate the keywords with specific targeted keywords. Content like case studies, blogs, articles, reviews, business info, employee reports, business location, and others will grow the brand community. In addition, it will often get featured by influencers. The search engine algorithm will not take long to figure out that the important content belongs to you and place it on top of SERPs.
Now that the social media marketing strategy has won the brand’s extra visibility, the business has more opportunities for conversion. For every post, video, image, or comment, all followers will become part of the traffic that could ultimately convert to sales.
As a marketer, the content and interaction should only be a first step in the long journey to driving sales. The next thing should be developing partnership and demonstrating why they should buy from you. Most social media marketers indicate that developing a relationship with clients on social media have a positive impact on direct sales.
Social media is the ideal tool and a force that your enterprise requires to grow traffic, enhance engagement, and drive conversions. It will further help to increase customer satisfaction, improved brand loyalty, enhance enterprise loyalty, and lower cost of marketing.
Are you using digital marketing in your enterprise? If the answer is no or unsure, know that you are lagging behind. The marketing niche is adrift. Traditional brick-and-mortar models no longer bring results. They are expensive, lengthy and unreliable.
Starting from 2017, marketing professionals are referring to the session as post-digital marketing period. In their study, Smart Insights found that most businesses already have some form of digital marketing.
About 34% have already integrated digital marketing into their marketing strategies while 17% do not have a digital strategy though they use several channels for online marketing.
Brands no longer broadcast their ads on television and sit back waiting for clients to come. Rather, they use digital marketing campaigns that help build communities around their enterprises to strengthen their image, sustain high sales and grow over time. In this post, we take a comprehensive look at digital marketing to demonstrate why now is the best time to start investing in digital marketing.
Digital marketing is an umbrella term used to refer to online marketing efforts through channels such as emails, social media, search engines, and websites to reach and connect with the target audience. Good digital marketing strategies involve understanding
where your target clients are and reaching them using the best strategies. Some great digital marketing strategies include;
Other digital marketing strategies include social media marketing, Google Ads, Search Engine Optimisation, email marketing, and marketing automation.
Even as digital marketing takes root and its benefits become evident, many businesses still opt to go the traditional way. However, it comes as a rude shock when the target clients find alternatives that are more reliable, direct and satisfying. Here are some great reasons why you need to put more investment to digital marketing.
To succeed in the current highly competitive marketing environment, investing in digital marketing is not an option. It is the best way to fire an enterprise and keep the fire for faster growth burning. When implemented appropriately, digital marketing guarantees the highest return on investment.
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